Senior Marketing Executive (ID / Generate Leads / Tai Seng) - SS10

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading consulting firm in Singapore is looking for a Senior Marketing Executive to develop brand strategies, execute marketing campaigns, and expand their digital presence. The role involves managing a marketing team to ensure effective branding and engagement. Candidates should possess a Bachelor’s degree and have over 5 years of marketing experience, preferably in the interior design sector. This position offers a salary range of $3800 - $4500 and working hours from 9am to 6pm, five days a week.

Qualifications

• 5+ years of marketing experience with a proven track record of achieving measurable results.
• Strong skills in digital marketing, brand strategy, and campaign management.

Responsibilities

• Develop and implement a comprehensive brand strategy for the interior design market.
• Design and execute strategic marketing campaigns to boost website traffic.
• Expand the company’s digital footprint through SEO and SEM strategies.
• Organize impactful interior design exhibitions and client events.
• Lead a marketing team to achieve individual and collective goals.

Skills

Digital marketing

Brand strategy

Campaign management

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Job description

Senior Marketing Executive

• Location: Ubi
• Salary: $3800 - $4500
• Working Hours: 5 Days | 9am – 6pm

Key Responsibilities

Branding & Strategy

• Develop and implement a comprehensive brand strategy to establish Visionary Interior as a preferred choice in the interior design market.
• Ensure brand messaging and visuals are consistent across all platforms, enhancing customer engagement and loyalty.

Marketing Campaigns

• Design and execute strategic marketing campaigns aimed at increasing website traffic and improving lead conversion rates.
• Collaborate with design and sales teams to align marketing strategies with business objectives, enhancing the sales pipeline.

Digital Marketing

• Expand the company’s digital footprint through effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
• Manage social media channels to increase engagement and followers, translating into more inquiries and conversions.
• Analyze digital performance metrics to optimize campaigns, ensuring data-driven decisions lead to improved marketing effectiveness.

Content Creation

• Develop and manage content calendars to maintain a consistent flow of engaging content, increasing audience interaction and content sharing.
• Supervise high-quality photo and video production to enhance brand storytelling and showcase projects effectively.

Events & Public Relations

• Organize impactful interior design exhibitions and client events to enhance brand exposure and client satisfaction.
• Leverage media relations and P-R opportunities to increase media mentions and improve public perception of the brand.

Team & Budget Management

• Lead and inspire a marketing team to achieve individual and collective goals, fostering a high-performance culture.
• Efficiently manage the marketing budget to improve marketing ROI, ensuring optimal resource allocation and cost-effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of marketing experience with a proven track record of achieving measurable results.
• Strong skills in digital marketing, brand strategy, and campaign management.

Key Performance Indicators (KPIs)

1. Brand Awareness: Increase in brand recognition and market positioning efforts. Growth in social media followers and engagement metrics. Improvement in brand sentiment and customer feedback.
2. Lead Generation and Conversion: Number of new leads generated through marketing campaigns. Conversion rate of leads to sales. Increase in website traffic and time spent on site by visitors.
3. Digital Marketing Performance: Improvement in SEO rankings and organic search traffic. Performance metrics for SEM campaigns, such as click-through rates (CTR) and cost per acquisition (CPA). Growth in email marketing open rates and click-through rates.
4. Social Media Engagement: Increase in social media engagement metrics (likes, shares, comments). Number of inquiries and conversions originating from social media channels.
5. Content Effectiveness: Volume and frequency of content produced (blogs, videos, social posts). Engagement metrics for content, such as shares, comments, and views.
6. Event and P-R Impact: Attendance and engagement at events and exhibitions. Media mentions and press coverage gained through P-R efforts. Partnerships and collaborations initiated with other brands or influencers.
7. Team and Budget Management: Achievement of team goals and projects on time and within budget. ROI on marketing spend, demonstrating cost-effectiveness and value for money. Team productivity and morale, measured through feedback and performance reviews.

Requirements

• Degree in marketing
• Prefer to have marketing experience in Interior Firm