Senior Marketing Executive (Health & Beauty)

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A leading HR advisory firm in Singapore seeks a Senior Marketing Executive to manage marketing initiatives across digital and offline platforms. The ideal candidate has 3-5 years of e-commerce experience and is proficient in tools like Shopify and Google Ads. Responsibilities include overseeing campaigns, coordinating with partners, and leading a team to deliver impactful marketing strategies.

Qualifications

• 3 to 5 years of relevant experience in marketing or e-commerce.
• Proficient in Shopify and digital advertising.
• Experience in leading a team.

Responsibilities

• Plan and execute marketing campaigns across digital and offline platforms.
• Manage the company's Shopify e-commerce platform.
• Optimize digital advertising campaigns using Google Ads and Meta Ads.
• Implement SEO strategies to improve website visibility.
• Coordinate with influencers and brand partners.

Skills

Campaign management

Influencer engagement

SEO tools

E-commerce management

Team leadership

Influencer engagement

Graphic design software

Education

Diploma or Degree in Marketing, Communications, or related field

Tools

Shopify

Google Ads

Meta Business Suite

Google Analytics

SEMrush

Canva

Adobe Photoshop

Adobe Illustrator

Job description

Senior Marketing Executive

• Location: Ubi
• Working Hours: Monday to Friday, 9:00 am – 6:00 pm; Saturday, 9:00 am – 1:00 pm (Work From Home)
• Salary Range: $3,500 – $4,500

Job Overview

The Senior Marketing Executive is responsible for planning, executing, and managing marketing initiatives across digital and offline platforms. The role involves e-commerce management, digital advertising, search engine optimization, influencer and partnership coordination, and campaign performance tracking.

Key Responsibilities

• Plan and execute marketing campaigns across digital and offline platforms.
• Manage and maintain the company’s Shopify e-commerce platform, including product updates, promotions, and analytics.
• Develop and optimize digital advertising campaigns using Google Ads, Meta Ads, and other relevant platforms.
• Implement and monitor SEO strategies to improve website visibility and search ranking.
• Coordinate with influencers, agencies, and brand partners for marketing collaborations.
• Manage content calendars for digital platforms, including social media and email marketing.
• Lead and supervise team members in executing marketing activities.
• Support event planning and execution, including retail activations and brand campaigns.
• Work with design teams on the development of marketing materials and visual content.
• Prepare and review marketing performance reports and recommend adjustments to improve outcomes.

Requirements

• Diploma or Degree in Marketing, Communications, or a related field.
• Minimum 3 to 5 years of relevant experience in marketing or e-commerce.
• Proficient in Shopify, Google Ads, Meta Business Suite, and SEO tools such as Google Analytics or SEMrush.
• Experience in campaign management, influencer engagement, and partnership marketing.
• Knowledge of graphic design software (e.g. Canva, Adobe Photoshop, or Illustrator) is an advantage.
• Experience in event coordination or brand activations is preferred.
• Experience in leading a team