Senior Marketing Executive (Digital Marketing - Beauty & Personal Care)

DIXMONDSG CLUB PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading beauty brand in Singapore is seeking a digital marketing specialist to enhance brand awareness and online presence through strategic campaigns on platforms like TikTok and Instagram. The ideal candidate has 3–5 years of experience in digital marketing within the beauty or FMCG sectors and possesses strong analytical and creative skills. This is a full-time role requiring in-person presence with a salary range of $3,500 to $4,000 per month.

Qualifications

• 3–5 years of digital marketing experience in beauty, skincare, cosmetics, wellness, or FMCG.
• Proven track record running awareness campaigns and managing digital ads.
• Familiar with TikTok, Instagram, Facebook, Google, and e-commerce platforms.

Responsibilities

• Plan and run campaigns to increase brand awareness on social media.
• Manage paid ads on Meta, TikTok, and Google.
• Prepare content briefs for the graphic designer and creative team.

Skills

Digital marketing

Content planning

Analytical skills

Campaign execution

Creativity

Education

Degree in Marketing, Business, Communications, or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Location: Ubi (Near Taiseng MRT)

Working Hours: 5.5-day work week

Key Responsibilities

• Plan and run campaigns to increase brand awareness across TikTok, Instagram, Facebook, and Google.
• Build our online presence through creative storytelling and engaging content.
• Stay updated on beauty and personal care trends to keep the brand relevant.

Digital Marketing & Ads

• Manage paid ads on Meta, TikTok, and Google with a focus on reach, engagement, and visibility.
• Test different ideas, improve performance, and share results.
• Use analytics tools to measure brand awareness and audience growth.

Content & Creative Briefs

• Prepare clear content briefs for the graphic designer and creative team (key message, style, deliverables, deadlines).
• Work with designers and editors to make sure all content fits the brand’s aesthetic.
• Review visuals and copy to maintain consistency across all platforms.

Influencer & Community Marketing

• Partner with influencers and creators to boost brand credibility and visibility.
• Encourage user-generated content (UGC) to build stronger connections with consumers.
• Support online community engagement and growth.

Teamwork & Collaboration

• Work with product and management teams to align campaigns with brand direction.
• Share insights and suggestions on improving brand presence.

Requirements

• Degree in Marketing, Business, Communications, or related field.
• 3–5 years of digital marketing experience in beauty, skincare, cosmetics, wellness, or FMCG industries.
• Proven track record running awareness campaigns and managing digital ads.
• Keen eye for aesthetics and branding, with a strong sense of what appeals to beauty consumers.
• Familiar with TikTok, Instagram, Facebook, Google, and e-commerce platforms.
• Skilled in content planning, copywriting, and campaign execution.
• Strong analytical skills to measure engagement and brand visibility.
• Creative, organized, and able to manage multiple projects at once.

Job Type: Full-time

Pay: $3,500.00 - $4,000.00 per month

Work Location: In person