Senior Marketing Executive (Creative, Bold & a Little Bit Unfiltered)

SIP SIP PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

An innovative café-bar is seeking a Senior Marketing Executive to enhance its brand presence through engaging campaigns and vibrant social media management. You will be pivotal in developing unique community events and driving interactions across all platforms. Ideal candidates will have 2–3 years of experience in marketing within the F&B or lifestyle sectors and possess a flair for creating captivating content. Join us to help shape our brand story and connect meaningfully with our audience.

Qualifications

• 2–3 years of marketing experience in F&B or lifestyle industries.
• Strong creative eye and ability to engage audiences.
• Experience in brand launches or social media growth is a bonus.

Responsibilities

• Develop and execute dynamic marketing campaigns.
• Manage social media channels effectively.
• Create engaging content that resonates with the audience.
• Plan community events and brand collaborations.

Skills

Creative thinking

Social media management

Content creation

Collaboration

Tools

Canva

Meta Ads Manager

Mailchimp

Job description

About Sip Sip

Sip Sip isn’t just a café-bar, it’s a space where good people, good music, and good stories come together.
By day: bold local flavours, great coffee, and conversation.
By night: curated wines, signature cocktails, live music, and a vibe that feels like your third home.

We’re here to build a brand that’s soulful, stylish, and a little cheeky. And we’re looking for a Senior Marketing Executive who thinks beyond templates, knows how to spark attention, and wants to build a brand that actually connects with people.

What You’ll Do

You’ll be the voice and vibe behind Sip Sip, driving the brand forward across all platforms, from a killer Instagram caption to meaningful collaborations and creative in-store moments. You’ll help us build not just awareness, but affinity.

Responsibilities:

• Develop and execute marketing campaigns that feel alive, not automated

• Own our social media channels (Instagram, TikTok, maybe even Threads if you're brave)

• Create scroll-stopping content and cheeky copy that people actually want to read

• Work with photographers, videographers, and creatives to bring ideas to life

• Plan and promote community events, brand collabs, and themed nights

• Track performance, engagement, and what gets people through the door

• Collaborate with ops, bar, and kitchen teams so our message is aligned with our mood

• Spot trends before they become trends and adapt them to our world

Who You Are

• 2–3 years of marketing experience, ideally in F&B, lifestyle, or creative industries

• You’ve got a strong creative eye, a curious mind, and a voice that cuts through

• You love words, visuals, and finding new ways to make people stop scrolling

• You’re independent but collaborative, organised but not rigid

• Canva, Meta Ads Manager, Mailchimp, Reels — you know your tools

• Bonus if you’ve worked on brand launches or built a social following from scratch

• You genuinely enjoy food, culture, community, and playful storytelling