Senior/ Marketing Executive (Brand Management - FMCG)

Talent Trader Group; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A recruitment agency in Singapore seeks a Senior Marketing Executive to drive product and brand marketing strategies within the FMCG sector. You will be responsible for designing marketing campaigns, analyzing market trends, and managing product launches. The ideal candidate has 3-5 years of brand marketing experience and a degree in Marketing or a related field. This role offers opportunities to lead campaigns and collaborate with sales teams.

Qualifications

• 3-5 years of brand marketing experience, preferably in FMCG.
• Strong analytical skills for market insights.
• Experience in managing product life cycles.

Responsibilities

• Develop and implement product marketing strategies.
• Design and execute marketing campaigns.
• Organize product trainings for sales team members.

Skills

Brand marketing

Market research

Campaign management

Social media marketing

Education

Degree in Marketing, Mass Communication or Business Administration

Job description

Senior/ Marketing Executive (Brand Management - FMCG)

Develop and implement product and brand marketing strategies for assigned product categories.

Design and executive marketing strategies, product life cycles and commercial innovations for new product launches.

Examine trends, competitor market research, and industry practices for development of products.

Gather market insights from analytics data to inform the creation of future marketing campaigns and market plans, along with improvement suggestions and ideas.

Work on marketing campaigns, budgets, and strategies.

Ensure that new product content is announced and marketed consistently across all social media platforms.

Organize and run product campaigns, programs and events to ensure the overall objectives achieved.

Coordinate and arrange product trainings for sales team members.

Requirements:

Degree in Marketing, Mass Communication, Business Administration or equivalent

At least 3 - 5 years of brand marketing and product management experience, preferably from FMCG industry

Interested candidates who wish to apply for the advertised position, please send in your updated resume to ***@talenttradersg.com