Senior Marketing Executive (Brand)

Watsons Singapore; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading beauty and health retailer in Singapore is looking for a Marketing Executive to manage brand positioning and execute marketing campaigns. The ideal candidate should have a degree in Business Management or Sales & Marketing, and at least 2 years of experience in a fast-paced FMCG environment. Join us for a collaborative and dynamic work culture with career growth opportunities and competitive benefits.

Benefits

Flexible workspace

Career growth opportunities

Staff discounts

Employee perks

Qualifications

• At least 2 years of relevant experience in product marketing/product development.
• Experience in a fast-paced FMCG or retail environment.
• Confident self-starter with professionalism and integrity.

Responsibilities

• Drive brand positioning and marketing campaigns.
• Manage marketing budget and external agency relationships.
• Conduct brand training for internal stakeholders.

Skills

Brand management

Market analysis

Project management

Communication

Team collaboration

Education

Diploma/Degree in Business Management/Sales & Marketing

Tools

MS Office applications

Job description

Who We Are Looking For?

Be the brand custodian, responsible to drive unified, consistent and accurate brand positioning for a portfolio of exclusive brands. To independently, develop, drive and execute marketing campaigns, creative ideas and concepts, monitoring and tracking of campaign performance across in-store, print, social, digital and eCommerce platforms.

What Awaits You:

1. Understand Consumers’ needs

• Be aware and fully understand consumers’ needs and wants, analyse their evolving shopping and buying patterns, merchandise feedback from consumers
• Keep abreast with market trends and make recommendation to respond appropriately, and anticipate/forecast future trends

2. Brand & Product Management

• Responsible for the development, planning and implementation of marketing initiatives pertaining to the brand/s, customer experience and loyalty in order to drive the brand awareness and equity
• Develop annual marketing plans, calendar, timeline and budget
• Develop and deliver O+O (offline & online) marketing campaigns and adopting the appropriate media mix, touchpoints and promotional tactics for a 360-degree positive customer experience. Offline channels could include press, magazines, instore POSMs, events, roadshows, activation and guerilla activities, OOH, PR etc. Online channels include App/website, social channels (FB, IG, Youtube etc), SEM, SEO, content management etc.
• Work closely with cross-department colleagues and multiple external agencies in developing creative advertising, high-impact promotions, and media planning, for example, viral/guerilla marketing and event sponsorship to launch new products as well as promotions which would heighten awareness for new/ existing products, rejuvenate sales for slow moving products and to drive sales for existing products
• Conduct brand training and orientation to internal stakeholders especially promoters to strengthen internal brand knowledge and equity. Promote brand awareness through brand seeding on business and event collaboration, sponsorship and partnership deals.
• To drive visitation opportunities both offline and online
• Responsible for the management of the marketing budget pertaining to the brand/s
• To ensure all communication collaterals are adhering to the brand/s corporate guidelines, style guides, tone of voice and personality
• To manage all relationships with external agency partners (advertising, design, PR, media agencies etc) and internal stakeholders
• To be a strong contributor, working hand-in-hand with the different marketing functions to ensure an integrated and positive experience for the Watsons customer both online and offline
• Timely submissions of brands’ monthly expenditure
• In addition to the core responsibilities, the role will also involve supporting the company’s annual events and providing assistance across colleagues’ portfolios as needed.

3. Perform any other relevant duties assigned by management

We Are Excited About You If You Have:

• Diploma/Degree in Business Management/Sales & Marketing
• At least 2 years of relevant experience in product marketing/product development, attained in a fast-paced FMCG or challenging retail environment within health & beauty retail industry
• A confident self-starter with a high level of drive, energy, integrity and professionalism
• Good team player who is attentive to details, results orientated, resourceful and with a willingness to be “hands-on”
• Results oriented, resourceful, resilient, proactive, and able to work under pressure and tight deadlines
• Ability to strive in a fast-paced, high volume and dynamic environment
• Resourceful
• Possess commercial awareness and analytical skill
• Good communication, negotiation and interpersonal skills
• Proficient in MS Office applications
• Ability to multitask
• Good in reporting skills
• Administrative and coordination skills

Why Should You Join Watsons?

Watsons is Singapore’s leading beauty and health retailer with more than 90 stores located islandwide. We inspire and enable every one of our customers to Look Good, Do Good, Feel Great every day.

We are building a culture that you will be proud to be part of. We foster an open culture of communication and innovation, readying the company to be agile for changes in the new retail age.

Why You Will Love Working Here:

• Fun and collaborative culture in a fast-paced environment with passionate and committed team members make up the Watsons Family!
• Flexible workspace with activity-based working concept that stimulates creativity, collaboration, and communication in a vibrant environment
• Equip our people with the right skills so that they can thrive and stay Fit for the Future.
• Good career growth opportunities and ongoing learning and development
• A competitive compensation package including a wide range of benefits and employee perks
• Privilege staff discount and Watsons membership points and vouchers

Are you ready to make an impact with us? Come join us for a great experience that will prepare you for even bigger challenges!