Senior Marketing Executive - ASEAN

ELEMENT14 PTE. LTD.; Serangoon Garden Circus; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading electronic distribution company in Singapore is seeking a Marketing Manager to drive strategic marketing initiatives and enhance customer lifecycle management across the ASEAN region. The ideal candidate will have proven marketing leadership, strong skills in customer acquisition and collaboration in cross-functional teams, as well as a Bachelor's degree in Business or Marketing. This position offers an opportunity to navigate a dynamic market landscape and lead growth initiatives.

Qualifications

• Proven leadership and hands-on marketing experience in the ASEAN region.
• Strong background in electronic distribution industry is advantageous.
• Excellent presentation skills in English; Mandarin proficiency is a plus.
• Demonstrated success in customer acquisition and growth initiatives.
• Minimum of 3-5 years of relevant work experience.

Responsibilities

• Develop and execute comprehensive Customer Lifecycle Management (CLM) strategies for ASEAN.
• Collaborate with Marketing and eCommerce teams for customer acquisition.
• Design integrated marketing programs for retention and growth.
• Lead ASEAN segmentation strategy for high-potential customer segments.
• Create end-to-end marketing plans for revenue growth.

Skills

Leadership in marketing

Communication skills

Customer acquisition

Stakeholder management

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Salesforce.com

Job description

Job Purpose

Drive strategic marketing initiatives and customer lifecycle management (CLM) across the ASEAN region to accelerate customer acquisition, engagement, and retention.

Key Responsibilities

• Develop and execute comprehensive Customer Lifecycle Management (CLM) strategies for ASEAN.
• Collaborate with Marketing and eCommerce teams to achieve customer acquisition targets.
• Design and implement integrated marketing programs focused on customer acquisition, retention, and growth.
• Partner with business leaders and stakeholders to develop and execute territory management plans.
• Lead the ASEAN segmentation strategy to identify and penetrate high‑potential customer segments.
• Create and manage end‑to‑end marketing plans to drive revenue growth across owned segments.
• Plan and execute offline marketing activities including advertising, events, sales promotions, and integrated sales‑marketing programs.
• Engage internal and external experts to deliver cost‑effective CLM strategies tailored to the ASEAN market.
• Monitor market trends and industry dynamics to adapt CRM/CLM strategies proactively.

Key Challenges

• Navigating the diverse and dynamic ASEAN market landscape.
• Driving innovation and out‑of‑the‑box thinking in marketing approaches.
• Aligning and coordinating cross‑functional teams in a matrixed organization.
• Managing stakeholder expectations and fostering collaboration across regions.

Skills, Experience & Qualifications

• Proven leadership and hands‑on marketing experience in the ASEAN region.
• Background in the electronic distribution industry is a strong advantage.
• Excellent communication and presentation skills in English (Mandarin proficiency is a plus).
• Demonstrated success in customer acquisition and growth initiatives.
• Experience with CRM platforms, particularly Salesforce.com.
• Bachelor’s degree in Business, Marketing, or related field
• Minimum of 3–5 years of relevant work experience.
• Strong cross‑functional collaboration and stakeholder management capabilities.