Senior Marketing Executive

SMARTSOURCEX PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading beauty and wellness brand collective in Singapore is seeking a Marketing Executive to manage influencer campaigns and social media marketing. Candidates should have 1-3 years of experience in marketing, particularly in the beauty or lifestyle sector. The role emphasizes creativity, project management, and collaboration across teams. This position offers a competitive salary and opportunities for career advancement.

Benefits

Competitive salary

Staff discounts on treatments and skincare

Opportunity to work with top beauty brands

Clear career progression

Qualifications

• 1–3 years of experience in marketing, ideally within the beauty, aesthetics, or lifestyle industry.
• Bilingual proficiency in English and Mandarin preferred.

Responsibilities

• Lead KOL and KOC campaigns from concept to post-production.
• Plan OOH marketing strategies and manage mall promotions.
• Develop Xiaohongshu marketing strategies aligning with brand positioning.
• Manage TikTok account content and analytics.
• Collaborate with cross-functional teams to support campaigns.
• Track and analyse campaign performance for optimization.

Skills

Digital storytelling

Influencer marketing

Project management

Social media platforms

Content creation workflows

Education

Diploma or Bachelor’s Degree in Marketing, Mass Communications, or related field

Tools

TikTok

Xiaohongshu

Instagram

Job description

Marketing Executive – Beauty & Aesthetics Clinic

Location: Singapore
Employment Type: Full-Time
Reports To: Marketing Manager / Group Head of Marketing

About Us

Our Client is a leading beauty and wellness brand collective with a strong presence across Singapore and Asia.

They are seeking a Marketing Executive who is creative, detail-oriented, and passionate about beauty, digital storytelling, and influencer marketing. The ideal candidate thrives in fast-paced, visually driven environments and understands what resonates with today’s beauty consumers.

Key Responsibilities

1. KOL & KOC Campaign Management

• Lead end-to-end KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) campaigns — from concept ideation, influencer selection, shoot production, to post-production coordination.
• Negotiate deliverables, manage timelines, and monitor performance metrics (engagement, reach, ROI).
• Cultivate long-term relationships with influencers, content creators, and beauty community partners.

2. Out-of-Home (OOH) & Mall Promotions

• Plan and execute OOH marketing strategies — billboards, transit ads, and in-mall digital screens.
• Manage mall tie-up promotions, including tenancy marketing, event pop-ups, and beauty roadshows.
• Oversee creative direction, media placement, and campaign performance tracking.

3. Xiaohongshu (Little Red Book) Marketing

• Develop and implement Xiaohongshu marketing strategies for the Group's brands.
• Craft content calendars, liaise with KOLs/KOCs, and track campaign outcomes.
• Research trending topics and ensure alignment with brand positioning and Chinese-speaking consumer segments.

4. TikTok Marketing & Shop Management

• Manage TikTok and TikTok Shop accounts: content ideation, filming coordination, posting, and analytics.
• Partner with internal creative and customer service teams to optimise TikTok Shop conversion and response rates.
• Experiment with short-form content formats and viral trends to boost engagement and lead generation.

5. Cross-Functional Collaboration

• Work closely with the Operations, Creative, and Customer Service teams to ensure campaigns support both business and customer goals.
• Align marketing activations with clinic offers, treatment launches, and customer feedback insights.

6. Reporting & Analysis

• Track, analyse, and report campaign performance across social media, KOL/KOC, and OOH initiatives.
• Provide data-driven recommendations for optimisation and budget allocation.

Requirements

• Diploma or Bachelor’s Degree in Marketing, Mass Communications, or related field.
• 1–3 years of experience in marketing (experience in beauty, aesthetics, or lifestyle industry preferred).
• Strong understanding of social media platforms — especially TikTok, Xiaohongshu, and Instagram.
• Excellent project management and coordination skills.
• Familiar with content creation workflows, influencer relations, and digital performance analytics.
• Bilingual proficiency (English + Mandarin) preferred due to coordination with Mandarin-speaking KOLs and partners.

What We Offer

• Competitive salary with staff discounts on treatments and skincare.
• Opportunity to work with top beauty brands and celebrity KOLs.
• Dynamic, creative, and collaborative team environment.
• Clear career progression within the Group’s growing marketing division.