Senior Marketing Executive

Otsaw Digital; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading technology firm in Singapore is seeking an experienced Senior Marketing Executive to drive market expansion efforts. The ideal candidate will have over 5 years of B2B marketing experience with a strong focus on digital marketing and lead generation. Responsibilities include developing Google Ads strategies, managing marketing automation tools, and optimizing campaigns for various platforms. This role offers a dynamic environment with opportunities for growth.

Qualifications

• 5+ years of B2B marketing experience, focusing on lead-generation activities.
• Advanced knowledge of web analytics platforms.
• Experience with marketing automation tools.

Responsibilities

• Develop comprehensive Google Ads strategies for traffic and leads.
• Conduct keyword research to optimize ad copy.
• Manage and optimize PPC campaigns.

Skills

B2B marketing experience

Lead generation

Digital marketing

Google Ads

SEO optimization

Creative thinking

Tools

HubSpot

Mailchimp

Odoo

Google Analytics

WordPress

Elementor

Job description

Position Title : Senior Marketing Executive

Reports To : Commercial Director

Department : Marketing Department

Job Summary

We are a pioneer in advanced robotics technologies, seeking an experienced and results-oriented Senior Marketing Executive to support market expansion across Asia, Europe, North America, and beyond. The ideal candidate will have a strong background in digital marketing, particularly Google Ad and SEO optimization, a passion for innovative technology, and the ability to thrive in a fast-paced environment.

Lead Generation

• Develop and execute comprehensive Google Ads strategies to drive traffic, leads, and conversions.
• Conduct keyword research and optimize ad copy to improve campaign performance.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights.
• Manage and optimize PPC campaigns, including bid adjustments, budget allocation, and ad placement.
• Researching and identifying potential leads through various sources such as databases, Linkedin, and industry directories.
• Work closely with the sales team to ensure alignment between marketing and sales goals and to optimize lead conversion.

Inbound Marketing

• Develop and implement inbound marketing strategies to attract potential customers through high-quality content, including blog posts, monthly newsletters, and social media posts (Linkedin & Instagram).
• Create and manage email marketing campaigns, including automated workflows, to nurture leads through the sales funnel.
• Managing and optimizing a company’s website as a core part of the digital marketing strategy.
• Support the company’s expansion into new markets by localizing content and campaigns for cultural relevance and regulatory compliance.
• Other ad-hoc marketing duties as needed.

Qualifications

• 5+ years of B2B marketing experience, with a focus on lead‑generation activities.
• Experience with marketing automation tools (e.g., HubSpot, Mailchimp, Odoo).
• Advanced knowledge of web analytics platforms (e.g., Google Analytics, etc).
• Proficiency in WordPress and Elementor is advantageous.
• Excellent written and verbal communication skills.
• Creative thinker with strong problem‑solving abilities.
• Ability to work independently and as part of a team.