(Senior) Marketing Executive

YTL PowerSeraya Pte. Limited; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A major energy firm in Singapore is seeking a Senior Marketing Executive to support the development and implementation of Go-To-Market campaigns and brand initiatives. The role involves managing campaign timelines, preparing reports, and collaborating with stakeholders. Ideal candidates will have a degree in Marketing or Business and at least two years of marketing experience, with an emphasis on creativity, project management, and media understanding.

Qualifications

• Minimum two years of marketing experience with understanding of media.
• Experience in advertising/media agency is a plus.

Responsibilities

• Assist in developing and executing marketing campaigns.
• Manage project timelines for campaigns.
• Prepare and present campaign progress updates.

Skills

Project management

Copywriting

Creativity in idea generation

Market trend analysis

Education

Degree in Marketing, Business, or related discipline

Job description

Reporting to the Head of Brand, Communications & Marketing, the (Senior) Marketing Executive will be responsible to support the team in the development and implementation of Go-To-Market campaigns and Brand building initiatives to drive towards contributing to Geneco's overall business plan, mainly for the Open Electricity Market (OEM).

Responsibilities

• Assist to develop and execute brand and marketing tactical projects/campaigns
• Manage and monitor the project timeline for campaigns effectively
• Prepare and present campaign progress updates and end-of-campaign reports to measure campaign effectiveness and derive key learnings with analysis
• Gather and monitor market and consumer trends, including competitive information
• Collaborate with internal and external stakeholders to ensure projects/campaigns are executed smoothly and timely
• Support the teams on both aspects of marketing and administration

Qualifications

• At least a degree in Marketing, Business or related discipline
• At least two years of marketing experience with a good understanding of paid, owned and earned media, preferably in a consumer industry.
• Candidates who are working in advertising/media agency will also be considered.
• Creativity in idea generation, good copywriting skills and performance analysis are crucial for this role.
• Strong in project management