Senior Marketing Executive

1-Group (Singapore); Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Dedicated training programmes

Multicultural work environment

Motivated team

Career development

Job summary

1-Group (Singapore) is seeking a driven Senior Executive to plan and execute marketing activations for our venues. This role owns end-to-end delivery of digital and offline campaigns, content creation, social media strategy and event execution, working closely with the Assistant Marketing Manager to shape the overall plan.

You may mentor a junior team member as you grow into people management. The ideal candidate holds a Marketing degree, 3–5 years in marketing (F&B/hospitality preferred), and

Qualifications

• Diploma or Degree in Marketing preferred.
• Around 3 to 5 years of marketing experience, with exposure to F&B, hospitality, lifestyle or events preferred.
• Experience guiding or mentoring a junior team member, or readiness to take this on.
• Working knowledge of the F&B industry is an advantage.
• Proficiency in Adobe Creative Suite is an advantage.

Responsibilities

• Support the preparation and delivery of the Marketing Plan with key objectives for the assigned venue(s) and brands.
• Plan and execute marketing activations end-to-end, owning the calendar and outcomes for assigned initiatives.
• Lead content creation and social media strategy, managing the establishment's social media handles.
• Develop and run digital marketing campaigns across paid, owned and earned channels.
• Build strategic partnerships with industry partners to strengthen brand presence in the competitive F&B landscape.
• Brief, guide and review work from a junior team member where applicable, supporting their development.
• Monitor media coverage and manage customer relationships across digital platforms.
• Prepare and present digital analytics and campaign reports for stakeholder meetings, with clear interpretation and recommendations.
• Conceptualise, plan and execute events.
• Coordinate with Public Relations and Operations teams on marketing activities and communications plans to drive engagement and results.
• Ensure timely, accurate information is disseminated to the relevant departments and management.
• Manage marketing expenses within the approved budget.
• Liaise with strategic partners and external vendors.
• Keep marketing communications and collateral up to date.
• Stay on top of industry trends.

Skills

Marketing

Social media

Content creation

Copywriting

Education

Diploma or Degree in Marketing

Tools

Adobe Creative Suite

Job description

Join us at 1-Group, the forefront of Singapore's dynamic lifestyle F&B scene. We're not just a company but a creative force that curates unparalleled experiences - from award-winning restaurants and vibrant bars to captivating cafes and enchanting event venues.

Our 10 Iconic & Heritage outlets are home to over 30 distinctive F&B concepts and brands, each carefully curated to weave a narrative of culinary excellence, immersive ambience, and top-tier hospitality. At 1-Group, we foster a culture of collective leadership, empowering every team member to grow and lead.

Job Description

We are looking for a driven Senior Executive to plan and execute marketing activations for our venues. This role owns the end-to-end delivery of digital and offline campaigns, content and social media strategy, and event execution - working closely with the Assistant Marketing Manager to shape the overall marketing plan. You may also brief and guide a junior team member as you grow into people management.

Key Responsibilities

• Support the preparation and delivery of the Marketing Plan with key objectives for the assigned venue(s) and brands
• Plan and execute marketing activations end-to-end, owning the calendar and outcomes for assigned initiatives
• Lead content creation and social media strategy, managing the establishment's social media handles
• Develop and run digital marketing campaigns across paid, owned and earned channels
• Build strategic partnerships with industry partners to strengthen brand presence in the competitive F&B landscape
• Brief, guide and review work from a junior team member where applicable, supporting their development
• Monitor media coverage and manage customer relationships across digital platforms
• Prepare and present digital analytics and campaign reports for stakeholder meetings, with clear interpretation and recommendations
• Conceptualise, plan and execute events
• Coordinate with Public Relations and Operations teams on marketing activities and communications plans to drive engagement and results
• Ensure timely, accurate information is disseminated to the relevant departments and management
• Manage marketing expenses within the approved budget
• Liaise with strategic partners and external vendors
• Keep marketing communications and collateral up to date
• Stay on top of industry trends

Job Requirements

• Diploma or Degree in Marketing, Communications or equivalent preferred
• Around 3 to 5 years of marketing experience, with meaningful exposure to F&B, hospitality, lifestyle or events preferred
• Experience guiding or mentoring a junior team member, or readiness to take this on
• Working knowledge of the F&B industry is an advantage
• Proficiency in Adobe Creative Suite is an advantage

Skills & Other Requirements

• Genuine interest in food & beverage
• Able to multi-task, prioritise and work in a fast-paced environment
• Strong commercial instinct - thinks in terms of covers, revenue and ROI, not just outputs
• Creative thinker who enjoys coming up with new ideas and solutions
• Positive attitude and strong communication skills
• Copywriting skills an advantage
• Good presentation skills

Why Join Us

• Multi-cultural work environment
• Dedicated training programmes
• A highly motivated team
• A firm commitment to the development of careers