SENIOR MARKETING EXECUTIVE

TOKO WARISAN PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent halal retail brand in Singapore is seeking a strategic Marketing Manager to lead marketing efforts across retail and digital platforms. The ideal candidate will have over 5 years of experience in marketing, particularly in FMCG or lifestyle retail, and possess strong creative and data-driven skills. This position offers opportunities for growth into higher management roles within a collaborative environment focused on community impact.

Benefits

Opportunity for career progression

Collaborative culture

Impactful festive campaigns

Qualifications

• Minimum 5 years of marketing experience, including 2–3 years in retail marketing.
• Ability to lead creative production for digital platforms.
• Experience managing budgets and performance reporting.

Responsibilities

• Develop and execute annual marketing plans aligning with targets.
• Lead campaign ideation and execution across multiple channels.
• Manage monthly marketing budgets and track ROI.

Skills

Creative thinking

Data-driven decision making

Experience with Meta Ads

Strong understanding of consumer behavior

Knowledge of KOL/influencer engagement

Education

Diploma/Degree in Marketing or related

Tools

Meta Ads

TikTok Ads Manager

Google Ads

SEO

Job description

About the Role

Toko Warisan is a fast-growing halal retail brand serving the modern Muslim community in Singapore. We are expanding our marketing department and looking for a strategic yet hands‑on Marketing Manager who can lead end‑to‑end retail & digital growth across our outlets, social platforms and e‑commerce channels.

This role is ideal for someone who is creative, data‑driven and experienced in retail FMCG or lifestyle consumer brands, with a strong sense of community and cultural understanding.

Key Responsibilities

1. Strategy and Campaign Leadership

• Develop annual & quarterly marketing plans aligned with business targets.
• Lead campaign ideation, execution and optimisation across offline and online channels.

2. Retail & Online Activation

• Plan and execute in‑store promotions, festive campaigns and brand activations.
• Manage merchandising collaterals, visual consistency and store‑level marketing.
• Oversee TikTok Shop — listings, promotions, creator collabs and live strategy.

3. Creative Direction and Content

• Lead content ideation for Meta, TikTok and e‑commerce platforms.
• Guide designers/creators to produce high‑quality visuals, videos and ads.
• Ensure all content reflects brand values: Amanah, Quality, Service, Community.

4. Influencer, KOL and Community Engagement

• Identify, negotiate and manage KOL/influencer campaigns.
• Drive community marketing initiatives relevant to Muslim consumers.

5. Budget, Reporting and Performance

• Manage monthly marketing budgets and track ROI.
• Analyse campaign performance and present insights to management.
• Proactively identify cost optimisation and growth opportunities.

6. Cross‑Functional Collaboration

• Work closely with Retail, E‑commerce, Supply Chain and Operations.
• Support peak seasons (Ramadan/Raya, school holidays) with on‑ground presence as needed.

Requirements

• Diploma/Degree in Marketing, Business, Mass Communication or related fields.
• Minimum 5 years of marketing experience, with 2–3 years in retail marketing (FMCG, supermarket, lifestyle retail, halal retail is an advantage).
• Strong hands‑on experience with Meta Ads, TikTok Ads Manager, Google Ads and SEO.
• Ability to lead creative production (video, design, storytelling).
• Strong understanding of consumer behaviour and retail buying psychology.
• Experience managing budgets and preparing performance dashboards.
• Highly disciplined, proactive and comfortable working in a fast‑paced retail environment.
• Passionate about serving the Muslim market and community impact.

Why Join Us

1. Shape and elevate one of Singapore’s recognisable halal retail brands.
2. Opportunity to grow into Head of Marketing as the brand expands.
3. Collaborative, value‑driven culture (Amanah, Quality, Service, Convenience, Community).
4. Work on high‑impact festive campaigns with nationwide visibility.
5. Performance‑driven environment with clear career progression.