Senior Marketing Executive

ACCORD INSURANCE BROKING PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading insurance brokerage in Singapore is seeking a dynamic Senior Marketing Executive to lead marketing initiatives across various sectors. The ideal candidate should possess a bachelor's degree in marketing and demonstrated marketing experience, particularly in automotive, insurance, or financial services. Responsibilities include developing marketing strategies, managing campaigns, and analyzing market trends to drive growth. Join a fast-paced team where your innovative ideas can create significant impact.

Qualifications

• Proven experience in marketing, preferably in automotive, insurance, or financial services.
• Excellent communication and organizational skills.
• Ability to work independently and collaboratively.

Responsibilities

• Develop and implement marketing strategies for commercial vehicle sales and insurance.
• Manage marketing campaigns across digital and traditional channels.
• Analyze market trends to identify growth opportunities.

Skills

Marketing strategy

Brand management

Customer engagement

Digital marketing tools

Analytical skills

Education

Bachelor's degree in Marketing or related field

Tools

SEO

SEM

Social media platforms

Job description

Job Description & Requirements

Role Overview

We are seeking a dynamic and experienced Senior Marketing Executive to lead our marketing efforts and drive growth across our diverse business verticals. The ideal candidate will have a background in marketing strategy, brand management, and customer engagement within the automotive, insurance, and financial services sectors.

Key Responsibilities

• Develop and implement marketing strategies to promote commercial vehicle sales, motor insurance, and loan brokerage services.
• Plan and manage marketing campaigns, including digital, social media, and traditional channels.
• Collaborate with the Sales & Marketing team to generate leads and achieve business objectives.
• Analyze market trends and customer behavior to identify growth opportunities.
• Monitor and report on the performance of marketing campaigns, adjusting strategies as needed.
• Build and maintain relationships with key stakeholders, including clients, vendors, and partners.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in automotive, insurance, or financial services.
• Knowledge of digital marketing tools and techniques, including SEO, SEM, and social media platforms.
• Excellent communication, organizational, and analytical skills.
• Ability to work independently and as part of a team.
• Ability to work in a fast-paced, multi-industry environment.