Senior Marketing Executive

City Blue Boutique Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent retail company in Singapore is looking for a Senior Marketing Executive to drive brand awareness and customer engagement through innovative digital and retail campaigns. The ideal candidate will have proven experience in managing marketing campaigns across various digital platforms and excellent communication skills. Responsibilities include overseeing the marketing calendar, collaborating with cross-functional teams, and analyzing campaign performance. This role offers an opportunity to be part of a creative and dynamic marketing team.

Qualifications

• Proven experience in retail and digital marketing, managing paid ad campaigns.
• Strong creative and conceptualisation skills for marketing campaigns.
• Excellent presentation and communication skills for stakeholder engagement.

Responsibilities

• Conceptualise innovative marketing ideas into impactful campaigns.
• Plan and execute the annual marketing calendar and manage budgets.
• Develop and optimise digital advertising campaigns for effectiveness.

Skills

Retail marketing

Digital marketing

Campaign management

Creative skills

Communication skills

Project management

Stakeholder management

Job description

About the Role

We are seeking a highly motivated and creative Senior Marketing Executive to join our marketing team. The successful candidate will play a key role in driving brand awareness, customer engagement, and campaign performance across both retail and digital channels.

Responsibilities

• Conceptualise and develop innovative marketing ideas into impactful retail and digital campaigns that drive brand awareness and customer engagement.
• Plan, manage, and execute the annual marketing calendar, including campaign strategy, budgeting, and timelines.
• Prepare and present marketing proposals and post-campaign reviews to management, clearly communicating objectives, outcomes, and recommendations.
• Develop, execute, and optimise digital advertising campaigns across platforms such as Google, YouTube, Instagram, and Facebook to maximise reach, engagement, and ROI.
• Collaborate closely with internal stakeholders (e.g. designers, content creators, operations teams) to ensure alignment and timely execution of campaigns.
• Manage relationships with external vendors and partners to ensure quality delivery and cost effectiveness.
• Provide guidance to junior team members, including delegation of tasks and monitoring of work progress.
• Analyse campaign performance and provide insights to continuously improve marketing effectiveness.

Requirements

• Proven experience in retail and digital marketing, with hands-on experience managing paid advertising campaigns across major digital platforms.
• Strong creative and conceptualisation skills, with the ability to translate ideas into executable campaigns.
• Excellent presentation, interpersonal, and written communication skills, with confidence in engaging management and stakeholders.
• Strong project management skills, including the ability to plan ahead, manage budgets, prioritise tasks, and meet deadlines in a fast-paced environment.
• Ability to solve problems, make sound decisions, and proactively propose practical solutions and recommendations.
• Demonstrated ability to work independently and collaboratively within a team.
• Effective stakeholder management and relationship-building skills, both internally and externally.
• Experience supervising or guiding team members will be an advantage.