Senior Marketing Executive

OTSAW DIGITAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A technology company in Singapore is looking for a results-driven Senior Marketing Executive with a strong background in digital marketing and lead generation. This role involves developing comprehensive marketing strategies, managing PPC campaigns, and creating engaging content to support market expansion across regions. The ideal candidate should have over 5 years of B2B marketing experience and proficiency with marketing automation tools. This is an exciting opportunity to contribute to innovation in advanced robotics.

Qualifications

• 5+ years of B2B marketing experience with a focus on lead-generation activities.
• Experience with marketing automation tools is essential.
• Advanced knowledge of web analytics platforms required.

Responsibilities

• Develop and execute Google Ads strategies.
• Implement inbound marketing strategies to attract customers.
• Create and manage email marketing campaigns.

Skills

Digital marketing expertise

Google Ads optimization

SEO knowledge

Lead generation skills

Content creation

Creativity

Communication skills

Tools

HubSpot

Mailchimp

Google Analytics

WordPress

Elementor

Job description

Position Title: Senior Marketing Executive

Reports To: Commercial Director

Department: Marketing Department

Overview

We are a pioneer in advanced robotics technologies, seeking an experienced and results-oriented Senior Marketing Executive to support market expansion across Asia, Europe, North America, and beyond. The ideal candidate will have a strong background in digital marketing, particularly Google Ad and SEO optimization, a passion for innovative technology, and the ability to thrive in a fast-paced environment.

Responsibilities

• Lead Generation: Develop and execute comprehensive Google Ads strategies to drive traffic, leads, and conversions; conduct keyword research and optimize ad copy to improve campaign performance; monitor and analyze campaign performance metrics, providing regular reports and actionable insights; manage and optimize PPC campaigns, including bid adjustments, budget allocation, and ad placement; research potential leads through databases, LinkedIn, and industry directories; work closely with the sales team to ensure alignment between marketing and sales goals and to optimize lead conversion.
• Inbound Marketing: Develop and implement inbound marketing strategies to attract potential customers through high-quality content, including blog posts, monthly newsletters, and social media posts (LinkedIn & Instagram); create and manage email marketing campaigns, including automated workflows, to nurture leads through the sales funnel; manage the company’s website as a core part of the digital marketing strategy; support expansion into new markets by localizing content and campaigns for cultural relevance and regulatory compliance; perform other ad-hoc marketing duties as needed.

Qualifications

• 5+ years of B2B marketing experience, with a focus on lead-generation activities
• Experience with marketing automation tools (e.g., HubSpot, Mailchimp, Odoo)
• Advanced knowledge of web analytics platforms (e.g., Google Analytics, etc)
• Proficiency in Wordpress and Elementor is advantageous
• Excellent written and verbal communication skills
• Creative thinker with strong problem-solving abilities
• Ability to work independently and as part of a team