Senior Marketing Executive

WATAMI Food Service Singapore Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading food service provider in Singapore seeks a Marketing Specialist to enhance brand visibility through digital marketing strategies. The role involves creating social media campaigns, managing loyalty programs, and analyzing marketing performance. Candidates should have a diploma/degree in relevant fields and 2-3 years of experience in the F&B or retail industry. Strong proficiency in digital marketing tools and creative skills are essential.

Qualifications

• Minimum 2 to 3 years of experience in F&B or retail industry.
• Adaptable team player, able to work independently and with stakeholders.
• Strong coordination and communication skills with attention to detail.

Responsibilities

• Track and analyse marketing performance to optimise campaigns.
• Create and manage social media campaigns and produce engaging content.
• Manage loyalty programmes, member campaigns, and email marketing.

Skills

Digital marketing tools

Social media management

Content creation

Creative design

Education

Diploma/Degree in Marketing, Communications, Business Administration

Tools

Canva

Adobe Creative Suite

Job description

What You’ll Do:

• Track and analyse marketing performance to optimise campaigns and report key insights to management.
• Create and manage social media campaigns (Facebook, Instagram, etc.) and produce engaging content that strengthens our online presence.
• Manage and support the execution of loyalty programmes, member campaigns, and email marketing to deepen customer relationships. Compile monthly report and analysis of membership performance.
• Support planning and execution of integrated marketing campaigns across digital, social, and in-store channels.
• Coordinate brand activations, events, and photoshoots to enhance brand visibility.
• Work closely with internal teams to maintain brand consistency across all communications.
• Ensure timely updates on company websites and social platforms.

What We’re Looking For:

• Diploma/Degree in Marketing, Communications, Business Administration or equivalent.
• Minimum 2 to 3 years of experience in F&B or retail industry.
• Adaptable team player, able to work independently and with internal and external stakeholders.
• Strong coordination and communication skills with attention to detail.
• Creative flair with the ability to manage multiple projects and deadlines.
• Proficiency in digital marketing tools, social media management, content creation and basic design tools (e.g. Canva, Adobe Creative Suite) is a plus.