Senior Marketing Executive

JAL YOGA INTERNATIONAL PTE. LIMITED; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A wellness company in Singapore is seeking a Marketing Executive to assist in branding and marketing strategy development. The role involves leading marketing activities across various channels and collaborating with creatives to optimize efforts. Ideal candidates should have 2-3 years of experience in marketing and demonstrate strong communication and project management skills.

Qualifications

• 2-3 years of relevant work experience in marketing, advertising, or PR.
• Hands-on experience across performance marketing channels.
• Ability to work in a fast-paced environment.

Responsibilities

• Assist the Marketing Manager in planning branding & marketing strategy.
• Lead day-to-day branding and marketing activities.
• Collaborate with creatives to develop marketing collaterals.

Skills

performance marketing

SEO

project management

strong communication

Tools

Google Analytics

Adobe Creative Suite

Microsoft Office Suite

WordPress

Job description

About Jal Yoga

Our name "Jal" means water in Hindi. Water is formless and seamless, with the ability to adapt to any form. Even in the face of obstacles, water is adaptable and rises to immense heights. This forms our core belief, that everyone has what it takes to be like water and adapt.

Regardless of one’s age, body shape, and fitness background, anyone can practise Yoga, Pilates, and Barre - and get more out of life.

Since 2017, we have grown to 6 studios in Singapore, 3 in Malaysia, 1 in Indonesia, 3 in Philippines and built a diverse community of over 5,000 practitioners. We continue to grow, empowering more people to live more in life – physically, emotionally, energetically, spiritually, and mentally.

We’re a passionate, dynamic, and fun-loving family, looking for like-minded individuals to join us in our calling. If you have an interest in the wellness industry and are looking for an environment to learn, grow, and make an impact, this could be a perfect place for you!

Main Responsibilities for Local Market:

• Assist the Marketing Manager in planning the branding & marketing strategy
• Lead and implement day-to-day branding and marketing activities across physical (studios & activations) and digital touchpoints (email, Google, Facebook, Instagram, website and other relevant channels) to drive acquisition, engagement and revenue growth
• Collaborate with creatives to develop compelling marketing collaterals, ad copy, visuals, landing pages and other marketing communications
• Analyse marketing analytics reports and optimise marketing efforts to increase marketing effectiveness and efficiency

You Should Have/Be

• 2-3 years of relevant work experience (marketing/advertising/PR)
• Hands on experience across performance marketing channels (SEM, Paid Social) and SEO
• Proficient with using marketing tools like Google Analytics, Google Search Console, Google Tag Manager
• Proficient in relevant tools like Microsoft Office Suite, Adobe Creative Suite, WordPress
• Ability to work in a fast-paced environment
• Ability to think and work strategically and creatively
• Strong communication skills
• Have a curious mindset and passion for learning
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Team player, confident, independent, proactive and resourceful