Senior Marketing Executive

Watami Japanese Dining; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading dining establishment in Singapore seeks a Marketing Executive to track and optimize marketing performance, manage social media campaigns, and execute loyalty programmes. The ideal candidate has a degree in Marketing or a related field, along with 2-3 years of experience in F&B or retail. Strong coordination, creativity, and proficiency in digital marketing tools like Canva and Adobe Creative Suite are preferred.

Qualifications

• Minimum 2 to 3 years of experience in F&B or retail industry.
• Ability to manage multiple projects and deadlines.
• Experience with social media management and content creation.

Responsibilities

• Track and analyse marketing performance to optimize campaigns.
• Create and manage social media campaigns.
• Support execution of integrated marketing campaigns.

Skills

Strong coordination and communication skills

Creative flair

Adaptable team player

Proficiency in digital marketing tools

Education

Diploma/Degree in Marketing, Communications, Business Administration or equivalent

Tools

Canva

Adobe Creative Suite

Job description

Responsibilities

• Track and analyse marketing performance to optimise campaigns and report key insights to management.
• Create and manage social media campaigns (Facebook, Instagram, etc.) and produce engaging content that strengthens our online presence.
• Manage and support the execution of loyalty programmes, member campaigns, and email marketing to deepen customer relationships. Compile monthly report and analysis of membership performance.
• Support planning and execution of integrated marketing campaigns across digital, social, and in-store channels.
• Coordinate brand activations, events, and photoshoots to enhance brand visibility.
• Work closely with internal teams to maintain brand consistency across all communications.
• Ensure timely updates on company websites and social platforms.

Qualifications

• Diploma/Degree in Marketing, Communications, Business Administration or equivalent.
• Minimum 2 to 3 years of experience in F&B or retail industry.
• Adaptable team player, able to work independently and with internal and external stakeholders.
• Strong coordination and communication skills with attention to detail.
• Creative flair with the ability to manage multiple projects and deadlines.
• Proficiency in digital marketing tools, social media management, content creation and basic design tools (e.g. Canva, Adobe Creative Suite) is a plus.