Senior Marketing Executive

Concept AC Pte Ltd; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

A dynamic hospitality group in Singapore seeks a Senior Marketing Executive to develop and implement marketing strategies across its vibrant restaurant brands. The ideal candidate will have 3–5 years of experience, a strong background in digital marketing, and the ability to manage multiple campaigns creatively and strategically. This role offers a unique opportunity to impact brand identity and customer engagement within the culinary community.

Qualifications

• 3–5 years of experience in marketing, preferably in F&B, hospitality, or lifestyle sectors.
• Proven track record in digital marketing, campaign management, and social media strategy.
• Strong creative eye with hands-on skills in photography, videography, editing, and graphic design.
• Proficient in SEO, analytics tools, and performance reporting.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute brand and marketing strategies across all restaurants.
• Plan and implement integrated marketing campaigns.
• Oversee social media strategy and community engagement.
• Lead content production and ensure adherence to brand guidelines.
• Support or lead event planning and manage partnerships.

Skills

Digital marketing

Campaign management

Social media strategy

Photography

Videography

Graphic design

SEO

Project management

Tools

Adobe Creative Suite

Canva

Google Analytics

Meta Ads

TikTok Analytics

Job description

Senior Marketing Executive

Lead with Creativity. Grow with Purpose.

At AC Concepts, we are more than a collection of restaurants; we are a community built on good food, genuine hospitality, and meaningful connections. Our brands include Kulto, Cenzo, Il Toro, Barrio, Chicco, Nomada, and Humo, each with its own unique identity and story.

We believe our people are the foundation of everything we do — creative, collaborative, and driven individuals who share a love for great food and authentic experiences.

We are looking for a Senior Marketing Executive to join our growing team. This role is ideal for someone who thrives in a fast-paced environment, has a strong sense of design and digital storytelling, and can manage multiple brands with both creativity and strategic thinking.

You will play a key role in developing campaigns, driving engagement, and ensuring that every brand message from content to events reflects our group’s commitment to quality and connection.

Key Responsibilities

• Brand & Campaign Strategy

  • Develop and execute brand and marketing strategies across all AC Concepts restaurants.

  • Plan and implement integrated marketing campaigns from concept to rollout for new openings, seasonal promotions, and brand collaborations.

  • Maintain a consistent brand voice and visual identity across platforms.

  • Work closely with the Operations and Culinary teams to align marketing initiatives with business objectives.

• Digital Marketing & Performance Tracking

  • Oversee social media strategy, content calendars, and community engagement for all brands.

  • Create and manage paid digital campaigns (Meta Ads, Google Ads) to increase awareness and drive conversions.

  • Track KPIs, analyse campaign performance, and provide data-driven recommendations.

  • Apply SEO and content optimisation strategies to enhance visibility and search ranking.

• Content Creation & Visual Storytelling

  • Lead content production from concept and planning to execution, across photography, videography, and design.

  • Capture in-house photo and video content, with a strong eye for aesthetics and brand tone.

  • Oversee creative assets for menus, EDMs, event materials, and digital ads.

  • Ensure all visual and written content adheres to brand guidelines.

• Events & Partnerships

  • Support or lead event planning and activations including festive campaigns, restaurant pop-ups, and community events.

  • Manage influencer partnerships, media collaborations

  • Identify new partnership and cross-promotional opportunities to strengthen brand positioning.

• Leadership & Coordination

  • Mentor and guide junior marketing team members on daily tasks and creative projects.

  • Coordinate with external vendors, agencies, and photographers.

  • Maintain marketing budgets and ensure efficient resource allocation.

  • Assist in long-term brand development planning and performance reporting to management.

What We’re Looking For

• 3–5 years of experience in marketing, preferably in F&B, hospitality, or lifestyle sectors.

• Proven track record in digital marketing, campaign management, and social media strategy.

• Strong creative eye with hands-on skills in photography, videography, editing, and graphic design (Adobe Creative Suite, Canva).

• Proficient in SEO, analytics tools (Meta, Google Analytics, TikTok Analytics), and performance reporting.

• Excellent communication and project management skills.

• A collaborative leader who values teamwork, culture, and creativity.

Why Join AC Concepts?

You will be part of a forward-thinking hospitality group that values creativity, authenticity, and collaboration. From capturing the heart of a dish to shaping the voice of a brand, you will have the opportunity to grow, experiment, and make an impact across multiple restaurant concepts.