Senior/Marketing Executive

People Profilers; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to elevate their brand presence in the Healthcare sector. This role involves planning and implementing innovative marketing strategies, managing social media platforms, and creating engaging content that resonates with the audience. The ideal candidate will possess a strong understanding of social media trends, excellent communication skills, and the ability to manage multiple campaigns effectively. Join this forward-thinking company to make a significant impact on their marketing initiatives and drive success through creativity and strategic planning.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Proven marketing experience, ideally in Healthcare sector.

Responsibilities

• Manage strategies to enhance market position and oversee social media content.
• Apply SEO techniques and monitor website performance using Google Analytics.

Skills

Social Media Management

SEO Techniques

Project Management

Content Creation

Marketing Strategies

Communication Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Google Analytics

Social Media Platforms

Job description

Job Responsibilities:

1. Plan, implement, and manage strategies to enhance the company's market position.
2. Ensure updates and relevancy for the website, social media platforms, and all marketing-related materials, integrating with offline marketing events and e-commerce platforms.
3. Update, create, and conduct video or photoshoots; design and post content for official social media channels.
4. Oversee all published content (images, videos, written posts) on platforms like Facebook, Instagram, and TikTok; monitor sales conversions and respond to social media comments in a timely manner.
5. Apply SEO techniques and review website performance using Google Analytics and tracking parameters.
6. Identify and manage Key Opinion Leaders (KOLs) for advertorials and marketing campaigns.
7. Maintain a schedule for regular and effective social media postings.
8. Implement marketing strategies in alignment with the budget, ensuring effectiveness and efficiency.
9. Assist with various additional tasks and projects as assigned.

Requirements:

1. Bachelor's Degree in Marketing, Communications or a related field.
2. Proven experience in marketing, preferably in the Healthcare sector.
3. Strong understanding of social media platforms, trends, and best practices.
4. Strong project management skills and the ability to manage multiple campaigns at a time.
5. Creative and has the ability to problem solve and develop innovative marketing strategies.
6. Excellent communication and interpersonal skills to work effectively with cross-functional teams.

Job ID: LR3V6XR6

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