Senior Marketing Executive

PropNex; Singapore; On-site; SGD 55,000 - 75,000; Full time

Job summary

A leading property management firm in Singapore is seeking a Senior Marketing Executive to spearhead marketing initiatives and support key events. The ideal candidate will manage comprehensive marketing campaigns across multiple platforms and provide on-site support during events, ensuring brand consistency and engagement. Applicants should have a degree in Marketing and at least 3 years of relevant experience in a fast-paced environment.

Benefits

Conducive Work Environment

Opportunities for Growth

Annual Leave up to 21 days

Festive Leave 3 days

Work From Home Leave 24 days

Birthday Leave and Voucher

Medical and Insurance Benefit

Smart Casual Dress Code

Qualifications

• Minimum 3 years of marketing experience, preferably in event marketing.
• Strong project management skills to handle multiple initiatives.
• Familiarity with CRM tools and digital marketing analytics.

Responsibilities

• Plan and execute marketing campaigns for events and initiatives.
• Develop marketing plans across various digital platforms.
• Provide on-site marketing support during events.

Skills

Project management

Written communication

Verbal communication

Digital marketing strategies

CRM and email marketing

Education

Degree in Marketing or related field

Tools

CRM tools

Analytics dashboards

Job description

Looking for a dynamic Senior Marketing Executive to lead the marketing of the company’s key initiatives, events and training programmes. You are responsible to drive participation, build awareness, and ensure sustained engagement for the Company initiatives and flagship events.

You shall apply Lifecycle Marketing Strategies to nurture relationships before, during and after events so as to engage the participant continuously.

You shall be present at events to support the programme execution and to ensure seamless delivery of all marketing-related aspects of matter.

Responsibilities

Marketing Of Initiatives, Events and Training

• Plan and execute marketing campaigns for company-led initiatives, training programmes, and consumer-facing events.
• Develop integrated marketing plans across digital, social media, email, WhatsApp and on-ground channels to increase visibility and to maximise participation.
• Coordinate with trainers, speakers and internal stakeholders to ensure smooth event promotion and execution.

Content & Communication

• Prepare compelling copy for event invites, landing pages, community updates and lifecycle campaigns.
• Collaborate with design and video teams to produce effective event and lifecycle marketing assets.
• Ensure brand consistency and high-quality communication across all consumer touchpoints.

On-Site Event Support

• Present at the company events to provide on-ground marketing support.
• Oversee the setup of marketing collaterals, banners and displays.
• Support the execution of event programmes including controlling presentation slides, cueing media and handling marketing-related logistics.

Lifecycle Marketing

• Map and manage the participant lifecycle journey — from awareness, registration, and onboarding to post-event retention and community engagement.
• Design and implement lifecycle campaigns (welcome flows, engagement campaigns, win-back strategies).
• Work with digital and content teams to deliver personalised, stage-appropriate messaging.
• Monitor lifecycle KPIs (conversion, engagement, retention, reactivation) to improve long-term outcomes.

Requirements

• Degree in Marketing, Business, Mass Communications, or its equivalent.
• Minimum 3 years of extensive marketing experience, preferably with exposure to event marketing, training programme promotion or lifecycle / CRM marketing.
• Strong project management skills and ability to manage multiple projects, campaigns and events concurrently in a fast pace environment.
• Strong in written and verbal communication skills.
• Familiarity with CRM tools, email/WhatsApp marketing platforms and analytics dashboards.
• Knowledge in digital marketing strategies and analytics will be an added advantage.

Benefits

1. Conducive Work Environment
2. Opportunities for Growth and Progression
3. Annual Leave up to 21 days
4. Festive Leave 3 days
5. Work From Home Leave 24 days (if applicable, based on the job nature)
6. Birthday Leave and Voucher
7. Medical and Insurance Benefit
8. Dress Code : Smart Casual

Other Information

Working Location: Toa Payoh
Monday and Friday 9.00am to 6.00pm

We regret that only shortlisted applicants will be notified.