Senior Marketing Executive

FLINTEX CONSULTING PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading consulting firm in Singapore is seeking a Senior Marketing Executive to manage media relations, social media activities, and creative campaigns. This role requires a strategic leader who will coordinate with internal teams and agencies to ensure timely and impactful delivery of marketing initiatives. Proven skills in project management and excellent communication are essential for success in this dynamic environment.

Qualifications

• Ability to create plans and content from scratch.
• Experience in media/PR management and agency coordination.
• Proven ability to manage multiple high-priority projects.
• Excellent communication and negotiation skills.
• Strong analytical skills to interpret media performance.

Responsibilities

• Develop and execute a cohesive content strategy.
• Lead monitoring and analysis of media coverage.
• Oversee creative and media agency activities.
• Manage the social media content calendar.
• Lead planning of major media events and campaigns.
• Conduct performance analysis and reporting.
• Manage budgets related to media and agencies.

Skills

Media/PR management

Creative/media agency management

Project management

Communication skills

Analytical skills

Job description

Position Overview

As a Senior Marketing Executive, you will oversee and manage media relations, social media management, and creative campaigns. This role requires a strategic approach to managing relationships with media and creative agencies, ensuring all content aligns with brand guidelines and driving the effectiveness of media campaigns. You will act as the key liaison between internal teams and external agencies to deliver impactful and timely results. You need to be self‑driven with a strong sense of deadlines to succeed.

Key Responsibilities

• Content Strategy and Execution – Work with internal teams and agencies to develop and execute a cohesive content strategy that supports PR initiatives and brand objectives, ensuring all content (social media posts, PR materials) aligns with the overall marketing strategy and brand identity.
• Strategic Media and PR Management – Lead monitoring and analysis of media coverage, providing insights and reporting significant mentions to senior management; maintain and enhance relationships with key media contacts and influencers.
• Creative and Media Agency Coordination – Oversee all creative and media agency activities, ensuring campaigns are executed effectively and align with brand guidelines; provide strategic feedback on creative concepts and ensure timely delivery of creative assets that meet brand objectives.
• Social Media Management – Manage the social media content calendar, working closely with agencies to plan, review, and approve content that resonates with target audiences; analyze social media performance and adjust strategies to enhance engagement.
• Campaign Planning and Execution – Lead planning and execution of major media events and campaigns, coordinating with internal and external stakeholders to meet deadlines and objectives; ensure creative and media resources are optimally utilized, delivering campaigns on time and within budget.
• Performance Analysis and Reporting – Conduct in‑depth reviews of media and creative agency performance, providing actionable insights and reporting on campaign effectiveness; submit comprehensive monthly media and social media reports, highlighting key achievements and areas for improvement.
• Budget Management – Manage and track budgets related to media and creative agencies, ensuring cost‑effective solutions without compromising quality; approve and raise purchase orders, keeping accurate records of all financial transactions.

Qualifications

• Ability to create plans and content from scratch.
• Experience in media/PR management and creative/media agency management & coordination.
• Proven ability to manage multiple high‑priority projects simultaneously.
• Excellent communication, negotiation, and relationship‑building skills.
• Strong analytical skills with the ability to interpret media and campaign performance data.
• Class 3 license is a must.

Working Hours

Mon to Thur 8:30 am – 6:00 pm
Fri 8:30 am – 5:30 pm