Senior Marketing Communication Specialist

CAREER CRAFT PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A recruitment firm in Singapore is looking for a motivated Marketing Executive. You will develop marketing strategies for insurance and investment products and collaborate with various teams to ensure compliance. Ideal candidates will have a diploma or degree in mass communication, at least 2 years in marketing, and strong communication skills. Competitive salary and opportunities for career growth are offered.

Benefits

Competitive starting salary

Annual Leave

Flexible Benefits

Performance Bonus

Professional Development

Supportive Work Environment

Qualifications

• At least 2 years’ experience in managing and executing integrated marketing communication campaigns.
• Good understanding or experience in the Insurance or Financial Services industry is an advantage.
• Self-driven and proactive with excellent project management skills.

Responsibilities

• Develop and execute end-to-end marketing communication strategies for insurance & investment products.
• Collaborate with teams to ensure messaging is compliant with regulations.
• Monitor campaign performance and refine messaging using data insights.

Skills

Communication skills

Analytical skills

Project management

Creative problem solving

Content writing

Education

Local diploma or Bachelor's Degree in Mass Communication or Marketing

Job description

Our clients are seeking motivated and dynamic individuals to join our new business unit. This role

is ideal for individuals who are passionate about personal growth through building a

career in the finance industry.

We are seeking for highly driven, passionate, and experienced communication executives to develop and execute innovative, integrated marketing strategies and campaigns that leverage consumer/ market insights to achieve business objectives.

Continuous on-the-job training is in place to support you! You will be working with leaders and senior team members to understand client needs, provide support, and contribute to overall client satisfaction and business growth.

Responsibilities

• Develop and execute end-to-end marketing communication strategies for insurance & investment products across B2B and B2C segments
• Collaborate with product, compliance, and distribution teams to ensure messaging is aligned, consistent, and compliant with MAS guidelines
• Create compelling content that simplifies complex insurance concepts for various platforms, including blogs, newsletters, and social media
• Monitor campaign performance and use data insights to refine messaging and improve ROI
• Stay ahead of market trends and competitor activity to inform strategy and uncover new opportunities
• Lead, mentor junior executive and interns

Job Requirements

• Qualifications: Applicants must have a Local diploma or a Bachelor's Degree, preferably in mass communication or marketing
• At least 2 years’ proven track record in managing and executing integrated marketing communication campaigns with minimum guidance
• Good understanding or prior experience in the Insurance or Financial Services industry will be an added advantage
• Obsess about customers, constantly listen, engage, and act for their benefit
• Ability to think big, work independently, and have curiosity to discover ways to enable business outcomes
• Self-driven, good team player, and proactive with excellent project management skills, strong relationship management, and attention to detail
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
• Strong communication and analytical skills
• Aptitude for aesthetics and content writing is a plus

Perks & Benefits

• Competitive starting salary
• Annual Leave – Leave entitlement to support work-life balance
• Flexible Benefits – A Customizable benefits package to suit individual needs
• Competitive Performance Bonus – Rewarding contributions and achievements
• Professional Development – Opportunities for career growth, training, and career development
• Supportive Work Environment – Collaborative and inclusive culture that values teamwork and innovation

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