Senior Marketing & Communication Executive/Assistant Manager

Private Advertiser; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading marketing firm in Singapore seeks a Marketing Specialist to develop comprehensive strategies, create engaging content across various channels, and manage social media campaigns. The ideal candidate should have a degree in Marketing or related field and 2-3 years experience. Strong communication skills, creativity, and the ability to manage multiple projects are essential for success in this fast-paced role.

Qualifications

• Minimum 2-3 years experience in a marketing or communications role.
• Solid understanding of SEO and social media marketing.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Create engaging content for various marketing channels.
• Manage social media strategies and optimize campaigns.
• Ensure brand consistency across all marketing touchpoints.

Skills

Digital marketing principles

Content creation

Analytical skills

Time management

Creative thinking

Written communication

Verbal communication

Collaboration

Education

Degree in Marketing, Communications, or Business

Job description

Main Duties

Marketing Strategy & Campaigns

• Develop and execute comprehensive marketing and communications strategies that align with business goals.

• Plan, implement, and evaluate the effectiveness of marketing campaigns, promotions, and initiatives to drive brand visibility, member engagement, and revenue.

• Conduct extensive research on market trends and consumer insights to inform strategy.

• Support the Head of Marketing & Communications in developing integrated strategies.

Content Creation & Management

• Create engaging and compelling content for various channels, including social media, websites, brochures, posters, banners, newsletters, and in-club signage.

• Oversee the editorial plan, production, and timely delivery of the Club's magazine, ensuring content quality and strong member engagement.

• Manage and maintain the company website, ensuring content is up to date, engaging, and aligned with the brand.

• Draft, edit, and review communication materials such as media releases, public relations plans, statements, speeches, and internal memos.

Social Media & Digital

• Develop and execute social media strategies across platforms like Instagram, Facebook, and TikTok.

• Manage and optimize paid social media campaigns to maximize reach and ROI.

• Track and analyse key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.

Branding & Communications

• Ensure brand consistency across all marketing touchpoints, including digital channels, print materials, and in-club displays.

• Work closely with internal business units to provide strategic communications support that advances departmental objectives.

• Define and maintain the brand's unique voice, tone, and style guidelines. Ensure all messaging across the organization is consistent and aligned with the brand's core values.

• Conduct competitive analysis and market research to identify opportunities for brand growth, positioning, and differentiation. Use consumer insights to inform and evolve brand strategy.

• Monitor key brand performance indicators (KPIs), such as brand awareness, customer sentiment, and brand equity. Analyze data to measure the effectiveness of branding efforts and make data-driven decisions.

Requirements

• A degree in Marketing, Communications, Business, or a related field is required.

• A minimum of 2-3 years of experience in a similar marketing or communications role. Candidates with more extensive experience will be considered for a Asst Marketing Manager position.

• Solid understanding of digital marketing principles, including search engine optimization (SEO), social media marketing, and content management systems (CMS).

• Exceptional written and verbal communication skills, with a proven ability to craft clear, concise, and compelling copy. You should possess meticulous attention to detail in writing and editing.

• A self-starter with strong time and people management skills. The ability to work independently, manage multiple projects simultaneously, and meet deadlines is crucial.

• Able to think creatively and "outside the box" to develop innovative marketing campaigns and solutions.

• Ability to collaborate effectively with internal teams and external partners

• Proven ability to adapt to a fast-paced environment and evolving market trends.