Senior Manager, Web & Social Media

SPH Media; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A corporate media organization in Singapore is seeking a Web and Social Media Senior Manager to enhance its digital presence. This role involves overseeing a comprehensive website revamp, implementing an engaging social media strategy, and ensuring strong brand consistency across platforms. The ideal candidate will have 7–12 years of experience in web and digital communications, with a strong grasp of content strategy, project management skills, and proficiency in social media tools. Join us to drive impactful digital transformation.

Qualifications

• Minimum 7–12 years of experience in web, digital communications, or social media roles.
• Proven experience managing a large-scale website revamp.
• Strong command of UX/UI principles and analytics.

Responsibilities

• Oversee revamp of corporate website, ensuring alignment with brand.
• Develop integrated social media strategy to enhance visibility.
• Maintain and refine content to support organizational priorities.

Skills

Content strategy

Project management

SEO

Social media tools proficiency

Data-driven thinking

Education

Degree in Communications, Marketing, Digital Media

Tools

Hootsuite

Sprout Social

WordPress

Webflow

Google Analytics

Adobe Creative Suite

Job description

Overall Purpose of The Job

The Web and Social Media Senior Manager will drive our corporate digital presence end-to-end

— from steering a major website revamp to elevating content, engagement, and brand

experience across all owned corporate social media platforms. The ideal candidate combines

strong project leadership, editorial sensibility, technical fluency, and a deep understanding of

audience behaviour and analytics.

Key Responsibilities

Lead Website Revamp & Digital Transformation

• Oversee the end-to-end revamp of SPH Media’s corporate website, including discovery, planning, content mapping, selection of CMS, UX/UI development, testing, launch, and ongoing optimisation.
• Ensure the website reflects the organisation’s communications strategy, brand guidelines, and narrative framework.
• Manage vendors, creative partners, and internal stakeholders to deliver a seamless and timely project.
• Strengthen site structure, navigation, SEO, and content quality to enhance stakeholder experience and accessibility.
• Put in place sustainable governance processes and content workflows post-launch.

Website & Content Management

• Oversee day-to-day maintenance and updates on the corporate website to ensure accuracy, relevance, and brand alignment.
• Review and refine content regularly to support organisational priorities, key messages, and executive communications.
• Use analytics to guide content decisions, improve user engagement, and enhance overall digital performance.

Social Media Strategy

• Develop and implement an integrated social media strategy that strengthens the organisation’s reputation and visibility across key social media platforms.
• Curate and produce content that highlights organisational achievements, corporate initiatives, leadership visibility, and stakeholder engagements.
• Oversee editorial calendars, content pipelines, and performance tracking to ensure consistent, timely, and high-quality output.
• Monitor digital trends and platform developments to guide strategic shifts and content innovation.
• Support major events and initiatives with web and social media amplification.

Digital Governance, Brand Consistency & Risk Management

• Uphold strong brand standards, messaging consistency, and responsible use of digital channels.
• Enhance governance frameworks, approval processes, and platform guidelines for internal stakeholders.
• Work closely with External Comms and stakeholders to ensure protocol and business continuity plans are in place for digital escalations or sensitive issues.

Job Profile

Required Qualifications

• Degree in Communications, Marketing, Digital Media, or a related discipline.
• Minimum 7–12 years of experience in web, digital communications, or social media roles, preferably within corporate or public-facing organisations.
• Strong command of content strategy, UX/UI principles, CMS management, SEO, and analytics.
• Proficiency with social media tools (e.g., Hootsuite, Sprout Social) and CMS platforms (e.g., WordPress, Webflow).
• Proven experience managing a large-scale website revamp is essential.
• Experience with SEO, Google Analytics, and basic graphic design tools (e.g., Canva, Adobe Creative Suite).

Required Competencies

• Strong writing skills that can engage audiences via the various platforms.
• Excellent communication, organisational, and project management skills.
• Data-driven thinking and ability to influence and challenge the status quo.
• Strong project management capabilities with experience managing vendors and cross-functional teams. Experience in leading a website revamp project will be a plus.
• Good time and project management skills, including the ability to work on multiple projects at the same time.
• Thrive in matrixed environments and is adept at influencing and coordinating with different stakeholders.
• An excellent communicator and creative thinker.
• A self-starter who is analytical and meticulous.
• Video editing and motion graphic skills are a bonus.
• Experience with paid social campaigns and performance marketing.
• Familiarity with UX principles and A/B testing.
• Sound judgement, especially in reputational considerations and digital risk management.