Senior Manager, Regional Marketing

SYSMEX ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 100,000 - 120,000; Full time

Job summary

A leading diagnostics company in Singapore is seeking a Senior Manager, Regional Marketing to lead strategic and clinical marketing across various product lines. The role involves developing marketing strategies, engaging key stakeholders, and delivering comprehensive training to enhance marketing effectiveness. A minimum of 10 years of experience in the IVD or Pharmaceutical industry, with a focus on clinical lab work, is required. Competitive compensation and benefits offered.

Qualifications

• Minimum 3 years in a clinical lab.
• Minimum 10 years experience within the IVD / Pharmaceutical Industry.
• Direct experience with haematology, coagulation, and urinalysis.

Responsibilities

• Lead strategic marketing across product lines.
• Deliver long-term disease state value strategies.
• Develop annual marketing campaigns to meet growth targets.
• Capture competitor insights for market development.
• Conduct training across marketing messaging.

Skills

Clinical lab experience

Business strategy development

Competitor intelligence

Marketing strategy execution

Stakeholder engagement

Education

Bachelor of Science Degree

Job description

Key Job Purpose

• The Senior Manager, Regional Marketing will assume responsibility for leading the success of strategic & clinical marketing across Sysmex’s product lines with key internal stakeholders in Sales, Market Development, Scientific Affairs, Product Management and Corporate Marketing teams.
• The Marketing Team will execute commercial strategies through extraction of key market price information to support the market development team. Marketing will actively gather competitor intel and curate the regional Win/Loss records to support dynamic market strategies.
• Marketing will leverage maximum value from influential and meaningful KOLs, case studies, publications, and presentations of product operational, managerial and clinical values, in combination with customer insights data, enable sales teams to capture business expansion opportunities through actionable clinical marketing strategies.
• Marketing will encourage demand and adoption of Sysmex’s new and existing technology across target markets.

Job Description

Business Strategy

• Responsible for delivering long-term disease state value strategies with clinical practice guidelines across portfolio
• Conduct Sales and Marketing Boot Camp trainings
• Responsible to test and refine marketing strategies and tactics from War Games for all BU
• Integrate 3P products into marketing portfolio
• Responsible for delivery of clinical, managerial and operational value messaging in alignment with other teams.

Commercial Operations

• Develop Reference sites and KOLs to support marketing growth strategies
• Responsible for the Regional KOL list and engagement tools
• Responsible to capture high value market feedback from all customer facing events
• Establish engagement strategy of key customers and stakeholders through exhibition, congresses and online/ hybrid events
• Responsible for delivering marketing insights across all intel sources and activities to dynamically adjust marketing tactics

Marketing

• Establish engagement strategy of key customers and stakeholders through exhibition, congresses and online/ hybrid events
• Responsible for regional annual marketing campaigns to deliver growth targets
• Responsible for creating and deploying marketing tools and stories to increase value messaging across all products, workflows, and clinical areas.
• Responsible for comprehensive KOL and customer list to enhance specificity of engagement across all events
• Responsible for the design and distribution of all regional marketing collaterals
• Responsible for the design and execution of market surveys across all events to capture VOC, market volumes and pricing, leads in as many events as feasible

Competitor Intelligence

• Responsible for proactively capturing competitor intel and pricing to support the explicity needs of Market Development
• Responsible for ensuring Win/Loss countermeasures concerning marketing aspects are delivered increase wins and reduce losses
• Responsible for ensuring proactive monthly delivery of online Competitor insights to all affiliates and relevant business partners

Training

• Responsible for structured basic and intermediate LMS training across marketing messaging and disease state strategies
• Liaise across RHQs to deliver comprehensive and up to date LMS training on major competitor brands and products. Ensure Affiliate learning and competency on all materials.
• Responsible for the continuous update of Competitor Fact Sheets and equivalent tools.
• Responsible for regional physical workshops and role play training for CSS using Disease State strategies and competitor countermeasures to enhance sales competency.

Additional Projects

• Participate in Special Projects as assigned
• Represent Regional Market Intelligence in global assignments where necessary

Job Requirements

• Bachelor of Science Degree
• Minimum 3 years in a clinical lab
• Minimum 10 years experience within the IVD / Pharmaceutical Industry
• Direct experience with specific business areas such as haematology, coagulation, urinalysis.
• Knowledge of clinical disease areas and practices
• Experience across diverse lab methodologies
• IVD Product management