Senior Manager, Marketing (Drug Eluting Technology)

ORBUSNEICH MEDICAL PTE. LTD.; Singapore; On-site; SGD 100,000 - 140,000; Full time

Job summary

A leading medical device company in Singapore is looking for a Senior Manager, Marketing (Drug Eluting Technology) to drive global marketing strategies and product lifecycle management. Ideal candidates will have 8-10 years of experience in medical device marketing, preferably in cardiology, and a strong background in drug-eluting products. This role offers the opportunity to make significant impacts on business growth and product adoption.

Qualifications

• Minimum 8–10 years of experience in medical device marketing.
• Proven experience in drug-eluting stent or vascular intervention product marketing.
• Demonstrated success in regional product launches.

Responsibilities

• Develop and execute strategic marketing plans for revenue targets.
• Lead the go-to-market strategy for new products.
• Oversee the full product lifecycle from launch to end-of-life management.

Skills

Analytical skills

Project management

Communication skills

Digital marketing tools

Education

Bachelor’s degree in Biomedical Science or Life Sciences

Master or PhD preferred

Tools

MS Office Suite

CRM systems

Job description

Job Overview

The Senior Manager, Marketing (Drug Eluting Technology) is responsible for driving the global marketing strategy, product lifecycle, and commercial success of the company’s Drug Eluting Technology portfolio. The role focuses on achieving business growth targets, accelerating new product adoption across multiple regions, and ensuring strategic alignment with corporate objectives through effective market analysis, positioning, and cross-functional collaboration.

Key Responsibilities

Business Growth & Revenue Achievement

• Develop and execute strategic marketing plans to achieve the company’s revenue targets by product portfolio
• Partner with global, regional and country sales leaders to drive company growth, sales performance and identify growth opportunities.
• Track and analyze key market trends, competitor movements, and customer insights to inform strategic decisions.
• Develop and deploy marketing tools and campaigns to support product sales and market share expansion.

New Product Adoption

• Lead the go-to-market strategy for new products with a focus on speed of uptake and target customer conversion.
• Collaborate with sales teams to identify early adopters and key opinion leaders (KOLs) to drive clinical endorsement and market penetration.
• Develop adoption tracking metrics, promotional materials, and performance dashboards to evaluate launch success.
• Conduct post-launch reviews to capture lessons learned and drive continuous improvement.

Market Entry & Product Lifecycle Management

• Develop comprehensive market entry guidebooks and launch frameworks for the new products.
• Oversee the full product lifecycle — including release planning, product variation updates, and end-of-life management.
• Lead quarterly product positioning, messaging, and training content updates to ensure alignment with evolving market needs.
• Cross collaboration with R&D, RA, QA and BD teams to ensure timely submissions and approvals for new indications or product updates.

Pipeline & Strategic Development

• Partner with medical advisors, R&D, and cross marketing functions group to generate and evaluate new product concepts leveraging technologies.
• Facilitate Stage 1 Marketing Requirements sign-off and contribute to early-stage feasibility and concept testing.
• Support the long-term innovation roadmap through market insights and unmet clinical needs analysis.

Qualifications & Experience

• Bachelor’s degree or above in Biomedical Science, Life Sciences, or Marketing; Master or PhD preferred.
• Minimum 8–10 years of experience in medical device marketing, preferably in cardiology or interventional cardiology sectors.
• Proven experience in drug‑eluting stent or vascular intervention product marketing.
• Demonstrated success in regional product launches and lifecycle management.
• Strong analytical, project management, and communication skills.
• Proficiency in MS Office Suite, CRM systems, and digital marketing tools.