Senior Manager Events Marketing

GFTN SERVICES PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A global finance and technology organization in Singapore seeks an experienced Event Marketing Strategist to lead marketing initiatives for major global events, particularly the Singapore FinTech Festival. The ideal candidate has over 8 years of marketing experience, excels in email and social media strategies, and demonstrates a strong ability to collaborate across teams. Responsibilities include developing marketing strategies, analyzing campaign performance, and crafting compelling narratives to engage target audiences. This role offers an opportunity to impact innovative financial ecosystems.

Qualifications

• Minimum of 8 years of marketing experience with successful large-scale event campaigns.
• Strong critical thinking skills and ability to make informed decisions.
• Expertise in crafting compelling narratives for target audiences.

Responsibilities

• Lead integrated marketing strategies for global events like the Singapore FinTech Festival.
• Collaborate with various teams to align marketing efforts with event objectives.
• Analyze marketing campaign performance using a data-driven approach.

Skills

Email marketing

Social media strategy

Content creation

Performance analysis

Cross-functional collaboration

Job description

Global Finance & Technology Network (GFTN) is a not-for-profit organisation established by the Monetary Authority of Singapore (MAS) in 2024 to harness technology and foster innovation for more efficient, resilient, and inclusive financial ecosystems through global partnerships. GFTN organises convening forums, offers advisory services on innovation ecosystems, provides access to transformative digital platforms, and invests in technology startups with the potential for growth and positive social impact through its venture fund.

Job Description

Event Marketing Strategy

• Lead the development and execution of integrated marketing strategies for our global events, in particular, the Singapore FinTech Festival and Insights Forum.
• Collaborate with cross-functional teams, including sales, partnerships, operations, and content, to align marketing efforts with event objectives.
• Identify target audiences and craft compelling narratives that resonate, driving engagement and registrations.

Campaign Management

• Email Marketing:Develop and execute email marketing campaigns designed to engage and convert. This includes creating segmented email lists and targeted messaging.
• Social Media Strategy:Lead the creation and implementation of social media campaigns and content that drive event awareness and engagement across platforms such as LinkedIn, Twitter, Instagram, Facebook, and YouTube.
• Content Creation and Management:Create engaging content such as videos, interviews, and promotional materials. Manage onsite photography and videography to capture key moments and create compelling visual content.
• Digital Marketing:Work closely with performance marketing and marketing operations teams on paid campaigns and website content.
• Develop and manage timelines, budgets, and performance metrics.
• Work closely with the content and creative teams to produce engaging marketing materials, including videos, adverts, brochures, and more.

Performance Analysis and Reporting

• Monitor and analyse marketing campaign performance using a data-driven approach to constantly optimise the campaign.

Our Ideal Candidate

• Minimum of 8 years of marketing experience with a proven track record of hands‑on experience executing successful campaigns for large‑scale events.
• A Critical Thinker:Ability to evaluate complex situations, make informed decisions, and devise effective solutions.
• A Problem Solver:Capable of identifying challenges and developing creative and practical solutions to overcome them.
• A Storyteller:Skilled in crafting compelling narratives that engage and inspire target audiences.
• Email and Social Media Expertise:Strong hands‑on experience in both email marketing and social media strategy, with a proven ability to drive engagement, registrations, and ROI through these channels.
• Cross‑Functional Collaboration:Experience working within cross‑functional teams, including sales, partnerships, operations, and content, to align marketing efforts with event objectives and ensure cohesive execution.
• Industry Knowledge:A keen interest and understanding of the FinTech and Financial Services industry, its trends, and key players is preferred, but not mandatory.