Senior Manager Communications (Media and Brand Content)

Singapore General Hospital; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading healthcare institution in Singapore is seeking an experienced brand strategist to manage its brand governance and performance. The ideal candidate will have over 8 years in brand, marketing, or communications, with a strong track record of managing complex brands and leading impactful initiatives. Responsibilities include strategic counsel on brand decisions, ensuring quality standards, and representing the institution to key stakeholders. This role offers a significant opportunity to shape the brand presence across various touchpoints.

Qualifications

• Minimum 8 years of professional experience in brand, marketing, or communications.
• Experience managing large, complex, or regulated brands is preferred.
• Excellent stakeholder management and influencing skills.

Responsibilities

• Steward the brand strategy and governance.
• Provide strategic counsel on brand‑aligned decisions.
• Manage brand performance through data analysis and insights.

Skills

Strategic thinking

Stakeholder management

Brand strategy

Communications management

Education

Degree in a relevant discipline

Job description

You’ll steward SGH’s brand strategy and governance, contributing to positioning, narrative development, and consistency across all touchpoints to ensure differentiated brand presence. You’ll also provide strategic counsel on brand‑aligned decisions, enforce quality standards, and manage brand performance through data analysis and insights. A key component of your brand stewardship involves representing SGH to foreign visitors and key stakeholders, creating compelling media stories, and supporting crisis communications.

Job Requirements

• A degree in a relevant discipline with minimum 8 years of professional experience in brand, marketing, or communications.
• Proven experience managing large, complex, or regulated brands (healthcare, public sector, education, or financial services preferred).
• Demonstrated track record of leading high‑impact brand or communications initiatives and managing agencies and cross‑functional teams.
• Deep understanding of brand strategy, positioning, and narrative development with ability to operate at both strategic and executional levels.
• Excellent stakeholder management and influencing skills, with high professional integrity and discretion.
• Strong strategic thinking and judgement in complex environments, comfortable with ambiguity and change.