Senior Manager/Associate Director (Marketing), MSc Programmes Office

National University of Singapore; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading educational institution in Singapore is looking for a Marketing Strategist to enhance the MSc Programmes Office. The successful candidate will drive student enrolment through digital marketing and lead management. Requirements include a bachelor's degree in Marketing or related fields, at least 7 years of relevant experience, and proficiency in both English and Chinese. This role involves strategic planning, team leadership, and the potential for travel.

Qualifications

• Minimum 7 years of experience in higher education marketing or B2C lead generation.
• Proven success in executing digital campaigns with measurable outcomes.
• Strong understanding of CRM principles, experience with Salesforce is preferred.
• Experience in regional marketing contexts is advantageous.
• Willing to travel overseas for business.

Responsibilities

• Shape and execute marketing strategy for MSc programmes.
• Plan and manage digital campaigns across various platforms.
• Oversee lead lifecycle using marketing automation tools.
• Customize messaging for target markets and implement in-market initiatives.
• Develop marketing plans and provide insights to senior leadership.
• Lead and mentor a marketing team.

Skills

Digital marketing expertise

Lead lifecycle management

Communication skills

Team leadership

Bilingual proficiency in English and Chinese

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Salesforce Marketing Cloud

Slate

Job description

Interested applicants are invited to apply directly at the NUS Career Portal

Your application will be processed only if you apply via NUS Career Portal

We regret that only shortlisted candidates will be notified.

Job Description

About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

Please visit https://bschool.nus.edu.sg/

Job Description

The incumbent will play a key role in shaping and executing the marketing strategy for the MSc Programmes Office. This position focuses on driving student enrolment through integrated digital marketing campaigns, market-specific engagement initiatives, and data-informed performance analysis. The ideal candidate will bring a strategic mindset and strong execution capabilities in digital performance marketing, marketing technology (MarTech), and lead lifecycle management.

1. Digital & AI-driven Performance Marketing

• Plan and manage end-to-end digital campaigns across platforms such as Google, Meta, LinkedIn, WeChat, Xiaohongshu, Douyin, and programmatic networks to generate quality leads.
• Oversee media agencies, campaign budgets, KPIs, and performance reporting.
• Ensure consistent and compelling messaging across all channels that effectively communicates each programme’s unique value proposition.

2. Martech & Lead Management

• Oversee the lead lifecycle using marketing automation tools (e.g., Salesforce Marketing Cloud, Slate).
• Partner with the admissions team to enhance lead nurturing, scoring, and conversion workflows.
• Maintain and enhance lead databases with a focus on data accuracy, segmentation, and GDPR compliance.
• Develop real-time dashboards to monitor campaign and funnel performance.

3. In-Market Messaging & Event Activation

• Customize and localize messaging for target markets.
• Plan and implement in-market initiatives such as virtual events, strategic partnerships, content collaborations, and alumni showcases.
• Work closely with regional partners to ensure alignment and cultural relevance in execution.

4. Strategic Planning & Stakeholder Engagement

• Develop annual and quarterly marketing plans aligned with the goals of the programme office.
• Provide performance insights and market intelligence to senior leadership.
• Collaborate with programme directors, faculty, admissions teams, and external vendors to ensure cohesive and effective marketing execution.

5. Team Leadership

• Lead and mentor a marketing team to deliver results across key marketing functions.
• Set clear goals and expectations, provide regular feedback and support professional development and upskilling.

Qualifications

• A bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• At least 7 years of relevant experience in higher education marketing, digital marketing, or B2C lead generation.
• Demonstrated success in planning and executing digital campaigns and events across diverse markets with measurable impact.
• Proficient in using marketing automation platforms and CRM systems to drive campaign performance and lead management.
• Good knowledge and understanding of core CRM principles, with experience in Salesforce highly preferred.
• Strong communication skills with the ability to engage and influence a wide range of internal and external stakeholders.
• Experience in regional or international marketing contexts is a plus.
• Bilingual proficiency in English and Chinese, with the ability to understand marketing content and channels targeting Chinese-speaking audiences.
• Willing and able to travel overseas for business purposes as required.

(Appointment job grade will commensurate with the selected candidate's experience)