Senior Manager / Associate Director, Digital & Performance Marketing

Private Advertiser; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading digital marketing firm in Singapore is seeking a Senior Manager / Associate Director, Digital & Performance Marketing to lead digital strategy across various channels. The role focuses on performance media, analytics, and stakeholder engagement. Candidates should have extensive experience in digital marketing, a strong analytical mindset, and a passion for strategic growth. This position offers significant leadership opportunities within a dynamic team.

Qualifications

• 5-7+ years in digital marketing with performance media success.
• Hands-on experience in campaign execution and optimizations.
• Experience managing agencies or freelancers for performance outcomes.

Responsibilities

• Lead and own digital performance strategy across SEM, Meta, and more.
• Build and implement digital roadmap for enrolment growth.
• Track and optimize KPIs to drive impact.

Skills

Performance media strategy

Analytical skills

Stakeholder management

SEO expertise

Campaign execution

Education

Bachelor's degree in marketing or communications

Tools

Google Analytics (GA4)

Salesforce

Power BI

Job description

Overview

Are you a high-performing digital marketing expert ready to step into strategic leadership?

A rare opportunity to step-up into strategic leadership with coaching & growth.

High impact, high visibility role in a growth-stage team.

Opportunity to shape and lead future in-house digital marketing team.

Highly strategic, digital-first role focused on performance media and digital optimization.

Chance to drive real impact on lead generation, enrolment growth and revenue.

We are seeking to recruit a Senior Manager / Associate Director, Digital & Performance Marketing to lead and transform our digital and performance marketing strategy across paid media, CRM, SEO, and web.

This is a pivotal role for a data-savvy, results-driven digital marketer with deep performance media experience, ready to own strategy, deliver real business impact, and grow into a senior leadership role.

Key Responsibilities

Performance Media Strategy & Execution

• Lead and own the digital performance strategy and paid media across SEM (Google Ads, Bing), Meta (Facebook & Instagram), Programmatic, Display, Remarketing, Affiliate marketing and more.
• Manage performance marketing agency partners to deliver strong results and hold them accountable for full-funnel campaign setup, execution, testing, and optimisation.
• Be hands-on when needed, with the technical depth and experience to audit campaigns, troubleshoot performance issues, and set up new initiatives and strategic campaigns independently.
• Drive campaign planning, audience segmentation, A/B testing, landing page optimisation, and full funnel performance strategy.
• Ensure strong ROI and ongoing improvement and optimisation across all digital and paid media channels.

Digital Marketing Leadership

• Build and implement a digital roadmap to support enrolment growth and increase brand visibility through performance media, website, SEO/SEM, Salesforce CRM, and marketing automation.
• Shape the future of our in-house digital marketing capability – with potential to scale and manage a performance marketing team.
• Collaborate with internal stakeholders to align on strategy and optimise lead-to-enrolment conversion.
• Oversee and manage digital budget, compliance, and campaign governance.

Analytics & Reporting

• Track and optimise KPIs like lead volume, CPL, cost per qualified lead, ROAS, funnel conversion, and enrolments.
• Build and analyse dashboards using Google Analytics (GA4), Salesforce, Power BI and platform-level reporting.
• Translate insights into strategic recommendations that drive real impact.

Stakeholder Engagement & Cross-Functional Collaboration

• Act as the digital marketing subject matter expert to senior leaders.
• Present campaign performance, funnel insights, and optimisation plans to cross-functional teams and executives in a clear, impactful manner.
• Collaborate with IT and Commercial functions on data tracking, integration, and CRM alignment.

Position Requirements

• Bachelor\'s degree in marketing, communications or a related field is required.
• 5 – 7+ years in digital marketing, with proven success in performance media and lead generation.
• Expertise in Google Ads, Meta, Programmatic, SEM, and CRM systems like Salesforce.
• Strong analytical skills and proven ability to turn insights into action and business impact.
• Knowledge of SEO, website, and landing page conversion, with fluency in Google Analytics, Power BI, Excel, Salesforce, and campaign platforms. Webflow CMS experience a plus.
• Hands-on experience in campaign execution and performance optimisations.
• Experience managing external agencies, digital specialists and/or freelancers to strong performance outcomes.
• Experience in ROI and lead-gen-driven environments – education, eCommerce, property, financial services or tech preferred.

Mindset & Attributes

• Strategic thinker and sharp executor – thrives in both the big-picture and the detail.
• Highly analytical, proactive, results-oriented, and performance-driven.
• Strong stakeholder management skills, with clear communication to senior stakeholders and cross-functional teams.
• Growth mindset, hungry to learn, lead, and level up.
• Passionate about purpose-driven, future-ready marketing and making a difference in people’s lives.

Application

Interested applicants are welcome to apply by 6 November 2025.