Senior Head of Multi Brand Merchandising, SEA

PUMA SOUTH EAST ASIA PTE. LTD.; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A dynamic regional sportswear company in Singapore seeks a professional to define and execute the regional multi-brand merchandising strategy across South East Asia. The role involves ensuring optimal assortment planning, driving consumer-centric assortments, and enhancing commercial performance. The successful candidate will lead teams, collaborate cross-functionally, and proactively analyze sales and inventory to maximize profitability. This role offers an opportunity for significant impact within a vibrant market.

Responsibilities

• Define and lead the regional merchandising strategy across multiple brands.
• Drive end-to-end assortment planning to maximize sales and inventory productivity.
• Act as the key interface between merchandising, sales, marketing, and supply chain.
• Analyze sales and inventory to drive regional sell-through performance.
• Lead, coach, and develop regional merchandising teams to foster a high-performance culture.

Job description

This role is responsible for defining, leading, and executing the regional multi-brand merchandising strategy across South East Asia, ensuring strong brand positioning, optimal assortment planning, and commercial performance. This role drives consumer-centric assortments, maximizes sell-through and margin, and ensures alignment between global brand direction and local market needs across multiple channels.

Regional(SEA) Merchandising Strategy & Brand Portfolio Leadership

• Define and execute the regional merchandising strategy across multiple brands, ensuring alignment with global brand vision while adapting to local consumer demand, channel strategy, and market maturity.

Assortment Planning & Market Collaboration

• Lead end-to-end assortment planning, including seasonal line planning, category depth, pricing architecture, and option count optimization to maximize sales, margin, and inventory productivity.

Cross-Functional & Market Collaboration

• Act as the key interface between global merchandising, regional sales, marketing, supply chain, and country teams to ensure on-time go-to-market execution and consistent brand storytelling across channels.

Commercial Performance & Inventory Management

• Drive regional sell-through performance through proactive analysis of sales, inventory, and consumer insights. Lead in-season trading actions, markdown strategy, and lifecycle management across brands.

People Leadership & Capacity Building

• Lead, coach, and develop regional merchandising teams, fostering a high-performance culture with strong analytical capability, commercial mindset, and collaboration.