Senior Google Ads (PPC) Specialist

IMPOSSIBLE MARKETING SERVICES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading digital marketing agency in Singapore is seeking a Senior Google Ads Specialist to manage high-profile PPC campaigns. The ideal candidate will be responsible for keyword research, data analysis, and client communication, with at least 2 years in Google Ads management. Join a dynamic team recognized for excellence and make a significant impact on top brands in the region while enjoying flexible work options and comprehensive benefits.

Benefits

Flexible work from home options

Comprehensive medical and insurance coverage

Yearly pay increments

Additional 2 days of annual leave

Access to internal and external courses

CSR initiatives and community support

Qualifications

• At least 2 years of experience in Google Ads management.
• Eligibility for Singapore citizens or PR holders.
• Self-initiated, responsible, and resourceful.

Responsibilities

• Conduct thorough keyword research and optimize ad campaigns.
• Lead the planning, execution, and management of PPC campaigns.
• Perform data analysis using Google Analytics to enhance performance.
• Monitor and report campaign outcomes with strategic recommendations.
• Serve as the primary contact for client communication.

Skills

Proficient in Google Ads

Strong client management skills

Data analysis using Google Analytics

Written and spoken English

Education

Relevant Google Ads certifications

Job description

We are seeking a passionate and experienced Senior Google Ads (PPC) Specialist to drive the success of our clients’ PPC campaigns, making them your own and delivering exceptional results. As a key player on our team, you will oversee all aspects of clients’ paid search efforts, including campaign setup, strategic planning, monitoring, and optimization. If you’re ready to work with some of Singapore's biggest brands alongside an award-winning team, this role is for you!

Why Join Us?

• Flexible Work: Enjoy the option to work from home.
• Comprehensive Benefits: Medical and insurance coverage.
• Professional Growth: Yearly pay increments and access to both internal and external courses.
• Extra Leave: Gain an additional 2 days of annual leave each year.
• Award-Winning Team: Join an agency recognized as the Search Marketing Agency of the Year and Lead Generation Agency of the Year, chosen by brands like Adidas, CapitaLand, Grab, Lazada, Alibaba, L’Oréal, Hilton, Zalora, and UOB.
• Career Impact: Manage high-profile campaigns for top brands in Singapore and Asia, with exciting global expansion opportunities.
• Corporate Social Responsibility: We are proud to be one of the few digital agencies in Singapore deeply committed to CSR. Since 2015, our “Project KATE” initiative has provided free support to multiple charity organizations and underprivileged communities.

Key Responsibilities

• Keyword Research & Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
• End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
• Data Analysis & Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
• Monitoring & Reporting: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.
• Client Communication: Serve as the primary client contact, managing emails, calls, and online meetings to provide regular updates on strategy and campaign progress.
• CRM Updates: Regularly update the company CRM system with campaign progress, client communications, and relevant data.
• Collaboration & Best Practices: Collaborate and communicate effectively with team members, sharing PPC best practices and advising on client campaign improvements.
• Industry Awareness: Stay up-to-date with industry news, trends, and best practices to continuously improve campaign outcomes.

Requirements

• Eligibility: Singaporeans or PR holders only.
• Experience: At least 2 years in Google Ads management, or 1 year in a digital agency.
• Certifications: Must hold relevant Google Ads certifications.
• Skills: Proficient in written and spoken English with strong client management skills.
• Attributes: Self-initiated, responsible, resourceful, with a positive and team-oriented attitude.

Join us to make a real impact on high-profile campaigns while advancing your career with a supportive, growth-oriented company!