Senior Field Marketing Manager (Asia)

Cisco Systems; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading technology company seeks a Senior Field Marketing Manager in Singapore to develop and execute marketing programs supporting customer acquisition and pipeline growth across Asia. Responsibilities include leading integrated marketing plans, collaborating with cross-functional teams, and managing marketing metrics. Ideal candidates have 8+ years of B2B marketing experience in Asia, with strong project management and communication skills. Join a team focused on driving impactful results in a dynamic environment.

Qualifications

• 8+ years of B2B field marketing experience in Asia.
• 5+ years in a team leader role.
• Experience with B2B software marketing as a team lead.
• Strong attention to detail.
• Excellent verbal and written communication skills.

Responsibilities

• Lead integrated marketing programs to drive customer acquisition.
• Collaborate with marketing teams to align strategies.
• Manage marketing budgets for maximum impact.
• Own marketing metrics related to pipeline growth.
• Track and analyze marketing performance metrics.

Skills

B2B field marketing experience

Project management

Communication skills

Collaboration

Positive attitude

Education

Bachelor's degree

Tools

Salesforce.com

Tableau

Job description

Meet the Team

The Splunk Field Marketing team is a dynamic, results-driven group responsible for building strong APJC marketing strategies that drive awareness, engagement, and demand for Splunk’s cutting-edge solutions. Collaborating closely with sales, product marketing, and partners, the team creates impactful, localized campaigns, events, and programs that resonate with target audiences and fuel pipeline growth. We are passionate about storytelling, customer success, and turning data into action to empower organizations to achieve digital resilience.

We are seeking a strategic and driven marketing professional to join our team as the Senior Field Marketing Manager (Asia). You will be responsible for developing and executing impactful marketing programs to support customer acquisition, expansion, and pipeline growth across Asia. As a vital member of the APJC marketing team, you will collaborate closely with various stakeholders to ensure successful program delivery and measurable outcome for your region.

Your Impact

• Lead the planning and execution of integrated marketing programs aimed at driving customer acquisition, expansion, and pipeline growth. Programs include Splunk-led events, regional sponsorships, executive engagements, C-level thought leadership, hands-on workshops, and webinars.

• Collaborate with APJC cross-functional marketing teams to align marketing strategies with regional priorities and deliver impactful outcomes for the Asia market.

• Work closely with the Demand Generation (Digital Sales) team to optimize conversion of marketing leads to Marketing Converted Pipeline (MCP).

Cross-Functional Collaboration and Communication

• Partner with Asia field partner marketing managers and channel leaders to ensure optimal allocation and utilization of MDF funds.

• Foster strong collaboration with APJC regional, global corporate, and local teams to achieve impactful results through Splunk global or regional campaigns.

Data-Driven Decision Making

• Own all Asia marketing metrics related to pipeline growth, executive engagement, lead generation, and brand awareness.

• Track, measure, and analyse marketing performance metrics to continuously refine and optimize marketing activities.

• Use data insights to enhance program effectiveness and ensure activities are delivered on time and within budget across Asia.

• Regularly communicate marketing results and impact to key sales stakeholders within Asia and APJC marketing.

Team Development

• Collaborate with other marketing resources in Asia to co-create integrated marketing plans that include field events, partner marketing, digital marketing, campaigns, and customer advocacy initiatives.

• Foster a growth mindset within the team through coaching, mentorship, and promoting innovative marketing approaches.

• Encourage continuous improvement by experimenting with new marketing strategies, tools, and technologies to optimize outcomes.

Marketing Investments

• Manage marketing budgets effectively, ensuring resources are prioritized for maximum impact.

Minimum Qualifications

• Minimum of 8+ years of B2B field marketing experience in Asia.

• Minimum of 5+ years experience in a team leader role.

• Experience with B2B software marketing with demonstrable success as an Asia Marketing team lead is essential and advantageous.

• Proven ability to collaborate with cross-functional teams in APJC to achieve successful outcomes.

• Exceptional project management skills with a strong attention to detail.

• Excellent communication skills, both written and verbal.

• Positive, "can-do" attitude with a willingness to roll up your sleeves and get things done.

• Familiarity with Salesforce.com and Tableau is preferred.

Preferred Qualifications

• Collaborative: Excellent teamwork skills, working well with APJC marketing teams, cross-functional stakeholders, and leadership.

• Resilient: Demonstrates a positive attitude towards challenges, adapting to changes, and persevering to achieve goals.

• Strategic: Ability to synthesize insights, prioritize investments, and drive measurable impact through marketing activities.

• Innovative: Continuously seeking new ways to improve marketing programs and adapt to changing market conditions.

Why Cisco

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Cisco is an affirmative action and equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case-by-case basis, qualified applicants with arrest and conviction records.