Senior Experience & Activation Lead - Media Strategy

UNAVAILABLE; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job description

Overview

We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Lenovo, Lane Crawford, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

Assembly was named The Drum’s APAC Media Agency of the Year in 2021

Responsibilities

WHATYOU’LLBEDOINGONANYGIVENDAY

MediaPlanning&Strategy:

• Developandexecutefull-funnelmediaplansacrossdigitalandtraditionalchannels,ensuringalignmentwithbusinessobjectives.
• Drivestrategicmediarecommendationsandidentifyopportunitiestoenhancecampaignperformance.
• Ensurecross-channelintegrationacrosspaidsearch,social,display,programmatic,andofflinechannels.

Client&StakeholderManagement:

• Serveastheday-to-daypointofcontactforclient’sstakeholders,ensuringsmoothcommunicationandalignment.
• Manageexpectations,providestrategicguidance,andpresentmediaperformanceinsightstoclients.
• Workcloselywiththeactivationteamtooverseecampaignexecutionandensureflawlessdelivery.

Cross-TeamCollaboration:

• Liaisewithinternalteams,includingCreative,Data,andAnalytics,toensurecampaignassetsandtrackingareoptimized.
• Workwiththeprojectmanagementteamtoalignontimelines,deliverables,andreporting.
• Collaboratewithfinanceandprocurementteamsonbudgetmanagementandreconciliation.

CampaignExecution&Optimization:

• Overseethelaunch,tracking,andoptimizationofmediacampaigns,ensuringefficiencyandeffectiveness.
• Analyzeperformancedata,extractinsights,andrecommendreal-timeoptimizations.
• EnsurecampaignsaredeliveringagainstKPIsandproposeactionableimprovements.

Reporting&PerformanceAnalysis:

• Developandpresentregularperformancereportstoclients,highlightingkeytakeawaysandrecommendations.
• WorkwiththedataandBIteamtoensurecorrecttrackingandattributionforperformanceanalysis.
• Monitorindustrytrendsandemergingtechnologiestocontinuouslyrefinemediastrategies.

Required Skills

DOESTHISSOUNDLIKEYOU

• Minimum5yearsofexperienceinpaidmediaplanningandactivation(agencyexperiencepreferred).
• Strongunderstandingofcross-channelmediabuying,includingpaidsearch,social,programmatic,display,andvideo.
• Experienceinclient-facingroles,withtheabilitytomanagemultiplestakeholders.
• Strongprojectmanagementskillsandtheabilitytocoordinatewithmultipleteams.
• Data-drivenmindsetwithexperienceincampaignanalysisandperformancereporting.
• ProficiencyinGoogleAds,MetaAdsManager,DV360,andothermediaplatforms.
• Excellentcommunication,organizational,andproblem-solvingskills.
• Familiaritywithluxuryhospitalityortravelindustriesisaplus.

Benefits

WHYASSEMBLY?

• We’repartofStagwell,thechallengernetworkbuilttotransformmarketing.We’renimble,smart,anddigital-first,andwe’requicklygrowingtotakeonthebiggestlegacyholdcos.
• Wecareaboutyourgrowth–weoffercompetitivesalaries,annualcompensationreviews,andkeepdetailedpersonaldevelopmentplanstoensureyou’rehittingyourpersonalandcompanygoals.
• Werecognizeandcelebrateyoursuccess…allthetime!Whetherit’sthroughcompanymeetups,employeerecognitionprograms,orjustaregularday,wemakesureourpeople’sachievementsareknownandappreciated!
• We’retrulyapeople-firstorganization.That’swhyweofferaFlexibleTimeOffpolicythatputsyouincontrolofyourwork-lifebalance,aswellasmarket-leadingprimaryandsecondarycaregiverandparentalleavepolicies.
• WecareaboutsocialandenvironmentalImpact–wehavededicatedImpactChampionsthatcollaborategloballytomakesurewe’releavingtheworldbetterthanwefoundit.
• Wehaveanamazinggroupofemployeeresourcegroupscommittedtoguidingtheagencytobecomemoreinclusive,diverse,andrepresentativeoftheworldaroundus.

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