Senior Executive, Regional Sales & Marketing

RESORTS WORLD AT SENTOSA PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading hospitality company in Singapore is seeking a marketing professional specialized in the China market. This role involves developing targeted marketing strategies across various Chinese online travel platforms and cultural tourism channels. Key responsibilities include managing collaborations with OTAs, executing marketing events, and creating engaging content for Chinese social media. The ideal candidate will have a Bachelor's degree, relevant experience in the hotel industry, and be fluent in both English and Chinese, along with strong digital marketing skills.

Qualifications

• Minimum Bachelor’s degree in related fields.
• Relevant internship or work experience in hotel industry.
• Prior experience with China market, specifically in OTA, cultural tourism, or e-commerce sectors.

Responsibilities

• Develop and implement marketing plans for the China market focusing on online platforms.
• Collaborate with Chinese OTAs and influencers for promotional campaigns.
• Manage execution of marketing events targeting the China market.
• Conduct user behavior analysis and market research for segmentation strategies.
• Oversee digital content creation for Chinese social media platforms.
• Coordinate communication between China and Singapore teams.
• Contribute to development of industry standards for China market operations.

Skills

Proficiency in English

Proficiency in Chinese

Digital marketing skills

Data analysis skills

Event execution experience

Stakeholder coordination

Education

Bachelor’s degree in related fields

Tools

SPSS

Canva

Figma

Job description

Job Summary

To develop and execute targeted marketing strategies for the China market, drive brand penetration and customer acquisition across Chinese online travel platforms (OTAs) and cultural tourism e-commerce channels and foster strong partnerships with key stakeholders in the Chinese cultural tourism ecosystem. This role requires deep familiarity with China’s digital landscape, hands‑on experience in Chinese platform operations, and native/fluent Chinese proficiency to effectively engage China market’s audiences, merchants, and partners.

Key Responsibilities

• Develop and implement market‑specific marketing plans for the China market, with a focus on online travel platforms and cultural tourism e-commerce channels, aligning with global brand objectives and local consumer preferences.
• Collaborate with Chinese OTAs, cultural tourism platforms, and influencers to design promotional campaigns, co‑branded initiatives, and content strategies that enhance brand visibility and drive user engagement for the China market.
• Manage end‑to‑end execution of marketing events targeting the China market, including campaign planning, resource coordination, partner liaison, and post‑event performance analysis.
• Conduct data‑driven user behavior analysis and market research to refine segmentation strategies, personalized push campaigns, and content optimization for audiences within the China market.
• Oversee digital content creation for Chinese social media platforms (e.g., Xiaohongshu, WeChat, Douyin), integrating local cultural trends and consumer insights to boost follower growth, brand exposure, and interaction rates.
• Coordinate cross‑departmental and cross‑border communication (China‑Singapore) to ensure alignment on marketing goals, resource allocation, and campaign delivery.
• Contribute to the development of industry‑specific standards or best practices for China market operations (e.g., pet‑friendly hotel standards, merchant collaboration frameworks).

Required Qualifications

• Minimum Bachelor’s degree in related fields.
• Relevant internship or work experience in hotel industry.
• Prior internship or working experience in with China market, specifically China’s OTA, cultural tourism, or e-commerce sectors.

Required Skills

• Proficiency in English and Chinese (Spoken and written) is required as the role involves regular communication with English and Chinese‑speaking stakeholder from the China market; digital marketing and data analysis skills (SPSS, Canva, Figma).
• Track record of managing marketing campaigns, event execution, and stakeholder coordination.