Senior Executive (Membership), Youth

National Trades Union Congress (NTUC); Singapore; Hybrid; SGD 100,000 - 125,000; Full time

Job summary

A well-known trade union organization in Singapore is seeking a strategic leader to take ownership of membership projects from acquisition to retention. You will drive innovative campaigns, ensure alignment with youth culture, and build strong partnerships. The ideal candidate has a proven track record in engagement programs and is comfortable leading teams while analyzing data to enhance strategies. This role may require flexibility in supporting events during evenings or weekends.

Qualifications

• Proven track record in membership, loyalty, or engagement programmes.
• Strong grasp of youth culture, digital trends, and community dynamics.
• Capable of making sound decisions and leading initiatives autonomously.

Responsibilities

• Take ownership of end-to-end membership projects.
• Independently lead high-impact projects and guide Senior Executives.
• Drive lead generation and conversion through innovative partnerships.
• Conceptualize and deliver youth-centric engagement campaigns.
• Monitor campaign effectiveness and refine strategies.

Skills

Project management

Mentoring

Partnership management

Data analysis

Youth engagement

Strategic planning

Job description

Responsibilities

• Take ownership of end-to-end membership projects, from strategy through execution, across the lifecycle - acquisition, engagement, conversion, and retention.
• Translate strategic priorities into clear initiatives, leading execution and ensuring alignment with the broader Youth Strategy.
• Support the Head of Membership in shaping strategy and act as a key thought partner in driving innovation.

Project Ownership & Team Leadership

• Independently lead high-impact projects, ensuring deliverables are met with quality and on time.
• Provide guidance and mentorship to Senior Executives within the team, building capability and fostering a growth culture.
• Act as a bridge between management and the team. Aligning ground execution with leadership direction.

Lead Generation & Partnerships

• Drive lead generation and conversion through innovative channels, strategic partnerships, and high-visibility activations.
• Negotiate and manage partner relationships that strengthen the membership funnel and unlock new growth opportunities.

Engagement & Retention Campaigns

• Conceptualize and deliver youth-centric engagement campaigns, both online and offline, to deepen relationships and sustain long-term membership value.
• Develop and test retention strategies that foster loyalty and enhance member stickiness.

Insights & CVP Development

• Spearhead surveys, focus groups, and research to sharpen understanding of youth needs.
• Lead the translation of insights into continuous enhancements of the Customer Value Proposition (CVP), ensuring competitiveness and relevance.

Performance & Growth Mindset

• Monitor campaign effectiveness, analyze data, and refine strategies for maximum impact.
• Champion innovation, piloting new ideas and setting benchmarks for membership growth and engagement.

Requirements

• Strategic Leader: Confident in taking charge of projects, setting direction, and ensuring successful execution.
• Mentor & Collaborator: Able to guide and coach Senior Executives, while working closely with the Head of Membership to align strategy and execution.
• Independent & Driven: Comfortable leading projects autonomously, making sound decisions, and pushing initiatives forward.
• Youth-Savvy: Strong grasp of youth culture, digital trends, and community dynamics.
• Growth Driver: Proven track record in membership, loyalty, or engagement programmes, with ambition to achieve more.
• Partnership-Oriented: Skilled at cultivating and managing partnerships that expand reach and impact.
• Data-Driven: Adept at using insights and analytics to refine strategies and measure success.
• Flexible & Committed: Ready to support youth engagements during evenings or weekends when needed.