Senior Executive, Marketing

Motor Image Enterprises Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading automotive marketing firm in Singapore seeks a Senior Executive, Marketing to oversee multi-channel marketing campaigns for Subaru. The ideal candidate will manage social media operations, execute digital marketing strategies, and coordinate events. The role requires 3-5 years of marketing experience, particularly within the automotive industry, strong communication skills, and a hands-on approach. This position entails driving brand awareness and supporting the sales team to meet business goals.

Qualifications

• Minimum 3-5 years of hands-on experience in a 360-degree marketing role, preferably in the automotive industry.
• Demonstrable experience in managing brand social media channels and executing paid social campaigns.
• Proficient in using Google Analytics and email marketing platforms.

Responsibilities

• Develop and manage content strategy for social media platforms.
• Execute paid social media campaigns to drive lead generation.
• Plan and execute logistics for on-ground events.

Skills

Digital marketing

Social media management

Event management

Project management

Communication skills

Tools

Google Analytics

Facebook Ads Manager

e-CRM platforms

CMS

Job description

The Senior Executive, Marketing is a dynamic and hands-on role responsible for planning, executing, and optimising multi-channel marketing campaigns for Subaru in Singapore. This position requires a versatile marketer who can manage daily digital and social media operations, coordinate and execute on-ground activations, and handle the essential administrative functions of the marketing department.

The ideal candidate will be a proactive, detail-oriented individual with a strong background in social media, digital marketing, and event management, focused on driving brand awareness, generating qualified leads, and supporting the sales team to achieve business objectives.

Responsibilities

• A. Social Media Marketing
  • Content Strategy & Creation: Develop and manage a monthly content calendar for all social media platforms (e.g., Facebook, Instagram, YouTube, TikTok, LinkedIn) aligned with brand guidelines and campaigns.
  • Brief and collaborate with creative agencies or in-house designers to produce engaging content (static visuals, short-form videos, carousels, stories).
  • Write, edit, and proofread compelling and on-brand copy for all social media posts.
• Community Management: Act as the primary voice of the brand online, monitoring and responding to all comments and direct messages in a timely and professional manner; engage with user-generated content and foster a positive community around the Subaru brand and local enthusiast groups.
• Campaign Execution & Influencer Marketing: Execute paid social media campaigns via Facebook/Instagram Ads Manager, including setup, targeting, monitoring, and optimisation to drive lead generation and event sign-ups; identify, liaise with, and manage relationships with local automotive and lifestyle influencers (KOLs) for campaigns and vehicle features.
• Reporting: Track and report on key social media metrics (e.g., engagement rate, reach, follower growth, website traffic, cost-per-lead) and provide insights for improvement.

B. Digital Marketing

• Website & Content Management: Ensure the Motor Image Singapore (Subaru) website is consistently updated with the latest model information, specifications, pricing, and promotional landing pages; work with regional teams or agencies to implement website changes via the CMS.
• Lead Generation & CRM: Support the planning and execution of digital lead-generation campaigns, including Google Ads (Search/Display) and programmatic advertising, in coordination with the media agency; manage and segment the customer database (e-CRM) for targeted email marketing (eDM) blasts, newsletters, and lead‑nurturing workflows.
• Campaign Coordination: Collaborate with the appointed media and creative agencies to ensure digital assets are delivered on time and campaigns are executed flawlessly.
• Analytics & Reporting: Monitor and analyse website traffic using Google Analytics to understand user behaviour; assist in compiling integrated digital campaign reports, tracking leads from source to sale, and calculating key metrics like ROI and Cost‑Per‑Lead (CPL).

C. Events (Roadshows & Showroom Activations)

• End‑to‑End Event Planning: Plan and execute all logistics for retail roadshows, mall/showroom activations, and other adhoc events (e.g., new model previews, test drive days); source and negotiate with venues and external vendors.
• On‑Site Execution: Serve as the main on‑site coordinator during event setup, execution, and tear‑down, ensuring brand guidelines are met and operations run smoothly; manage on‑ground event staff, promoters, and vendors.
• Stakeholder & Sales Collaboration: Liaise with internal stakeholders, particularly the Sales team, to ensure they are briefed on event details and test drive unit availability; implement and manage the on‑site lead capture process (e.g., digital forms, QR codes) and ensure prompt follow‑up by the sales team.
• Post‑Event Analysis: Conduct post‑event reporting, including tracking leads generated, test drives secured, and sales conversions attributed to the event.

D. Administrative & Marketing Support

• Administration: Raise purchase orders (POs), process invoices, and coordinate with the finance department to ensure timely payment for all marketing vendors and agencies; assist the Marketing Manager in tracking campaign expenses against the approved budget.
• Collateral Management: Manage the inventory of all marketing collateral, including brochures, specification sheets, and corporate premiums, and coordinate reprints as needed.
• Internal Coordination: Act as a key liaison between the marketing department and the showroom sales team, communicating all ongoing promotions, campaign details, and marketing activities.
• Reporting: Compile data from all channels (social, digital, events) to contribute to weekly and monthly marketing performance reports for management.

Qualifications & Requirements

• Experience: Minimum 3‑5 years of hands‑on experience in a 360‑degree marketing role, preferably in the automotive industry or a similar B2C retail environment.
• Social Media: Demonstrable experience in managing brand social media channels and executing paid social campaigns (Facebook Ads Manager).
• Digital Marketing: Proficient in using Google Analytics, e-CRM/email marketing platforms, and CMS; familiarity with Google Ads principles.
• Events: Proven track record of planning and executing on‑ground events, particularly roadshows and activations.
• Skills: Excellent project management, multitasking, and organisational skills; strong communication and interpersonal skills for managing agencies and internal stakeholders; "hands‑on" and proactive attitude; meticulous attention to detail, especially in content and administrative tasks.
• Other: Must be able to work on weekends and evenings as required for event execution.