SENIOR EXECUTIVE IN BRANDING AND MARKETING DEPARTMENT

RMA CONSULTANTS PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing consultancy firm in Singapore is seeking a Senior Executive in Branding and Marketing. This role involves planning and executing branding activities, supporting marketing campaigns, and engaging stakeholders. The ideal candidate should have a degree in Marketing or Communications, along with 5-7 years of relevant experience in similar roles, where solid brand management and campaign execution skills are crucial. Competitive compensation and a dynamic work environment are offered.

Qualifications

• 5-7 years of relevant work experience in marketing or communications roles.
• Proven track record in supporting marketing campaigns and brand management.
• Familiarity with digital marketing tools.

Responsibilities

• Assist in implementing branding strategies and ensuring application across marketing materials.
• Support the development and coordination of marketing campaigns.
• Produce high-quality, multi-channel content.

Skills

Brand management

Marketing campaign execution

Content development

Public relations

Event planning

Digital marketing tools

Interpersonal communication

Analytical skills

Education

Bachelor’s degree in Marketing, Communications or related field

Tools

Adobe Photoshop

Video editing software

Job description

Overview

PURPOSE: The Senior Executive in Branding and Marketing is responsible to support the planning and execution of branding and marketing activities to enhance the companies brand presence, promote events and programs, and engage target audiences effectively.

Responsibilities

• Brand Management
  • Assist in implementing branding strategies and ensuring consistent application of brand guidelines across marketing materials and digital platforms
  • Support brand audits and gather stakeholder feedback to help refine branding efforts
  • Collaborate with internal teams and external agencies to maintain brand integrity in campaigns.
• Marketing Campaign Execution
  • Support the development and coordination of marketing campaigns
  • Assist in managing campaign timelines, budgets, and production of marketing assets such as digital content and print collateral
  • Monitor campaign performance metrics and report
  • Help adjust campaign tactics based on data to improve reach and engagement
• Content & Creative Development
  • Produce high-quality, multi-channel content including videos, presentations, and marketing assets to support business pursuits
  • Coordinate photography and videography projects to enhance communications and marketing activities
  • Collaborate with internal and external stakeholders to ensure brand consistency and cohesive messaging
• Public and Media Relations
  • Assist in media outreach activities including preparing press releases and coordinating media briefings
  • Help maintain relationships with media contacts and community partners
  • Support crisis communication efforts and respond to media inquiries as directed
• Event and Stakeholder Engagement Support
  • Assist in planning and executing corporate events, staff engagement activities, and promotional functions
  • Coordinate logistics such as venue booking, catering, and materials preparation

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field
• At least 5-7 years of relevant work experience in marketing, or communications roles, preferably within arts, culture, entertainment, sports or community engagement sectors
• Proven track record in supporting marketing campaigns, brand management and stakeholder engagement
• Familiarity with digital marketing tools and platforms relevant to audience engagement and event promotion
• Strong understanding of branding principles and marketing campaign execution
• Proficiency in digital marketing channels, including social media, email marketing, and content management systems
• Basic proficiency in tools such as Adobe Photoshop and video editing software to assist in creating engaging promotional materials
• Excellent communication and interpersonal skills to collaborate effectively with internal teams, external agencies, vendors, and stakeholders
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Analytical mindset with the ability to interpret data and generate actionable insights

If you are keen to know more about this role, please email [e-mail] and send your resume in MS Word format. Note that only shortlisted candidates will be contacted.

Nurilyana Syasya (EA Regn No: R25157984)

RMA Consultants Pte Ltd (EA Licence No: 93C4403)