Senior Executive, Digital Marketing

Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading entertainment resort in Singapore is seeking a digital marketing professional with at least 3 years of experience to drive cross-channel campaigns and enhance user engagement. The ideal candidate will have a Bachelor's Degree in Marketing, strong analytical skills, and proficiency in web analytics tools like Google Analytics. This role offers an opportunity to collaborate with various stakeholders to create impactful marketing strategies.

Qualifications

• Minimum 3 years in a digital marketing role.
• Strong understanding of digital marketing strategies and best practices.
• Ability to manage multiple priorities effectively.

Responsibilities

• Planning and executing cross-channel campaigns.
• Optimizing conversion rates through data-driven marketing.
• Analyzing campaign results to improve performance.

Skills

Digital marketing concepts understanding

Strong analytical skills

Project management skills

Communication skills

Proficiency in web analytics

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Analytics

Job description

WE TAKE YOU ABOVE BEYOND

Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Job Responsibilities

Campaign Planning and Personalization

• Planning and executing cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include paid search, programmatic display, paid social, email and strategic 3rd party partners
• Coordinating campaign launch to ensure timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)
• Developing user journey framework to create the appropriate cross-channel digital strategies throughout the digital ecosystem with appropriate messaging and audience segments based on user interest and engagement to better communicate to our target audience and drive conversions
• Proposing relevant audience segments from our first party data to be used for campaign targeting
• Collaborating with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices while maintaining good experience across the consumer journey
• Driving test & learn initiatives to deliver personalized experiences that eventually translate into conversion and revenue
• Conducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
• Working with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance

Performance Marketing

• Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign related targets across all business units in all key markets while keeping an eye on cost efficiencies
• Optimizing conversion rates and KPIs through data driven performance marketing
• Supporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and delivery
• Ensuring seamless end-to-end consumer journey to drive quicker decision making and conversions

Analytics

• Coordinating and supporting regular reporting and channel performance analysis
• Analyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performance
• Identifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizations
• Ensuring best practices in tagging to effectively track campaign performance
• Assist in website tagging as it relates to campaign setup and tracking maintenance as needed

Job Requirements

Education & Certification

• Bachelor’s Degree in Marketing or other related field

Experience

• Minimum 3 years in a digital marketing role supporting search, programmatic display, social, email etc. (solid marketing background with strong digital understanding and experience may be considered)

Other Prerequisites

• Solid grasp of digital marketing concepts, strategies, and best practices, with a strong understanding of the evolving online landscape
• Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
• Ability to troubleshoot and problem solve in a fast-paced environment
• Exceptional attention to detail, paired with strong organizational skills and the ability to manage multiple priorities effectively
• Strong project and stakeholder management skills, ensuring alignment across teams and timely execution of initiatives
• Excellent communication skills, both verbal and written, with the ability to convey digital best practices to stakeholders and partners to drive the broader marketing strategies and initiatives
• Proficiency in web analytics and reporting tools such as Google Analytics (or similar) is a strong advantage, enabling data-driven decision-making and performance optimization
• Passion for technology and its application in digital marketing – particularly in driving efficiencies, enhancing campaign performance and delivering seamless customer experiences
• Demonstrate passion for and engagement with museums, attractions and entertainment-related experiences – viewed through the lens of how these elements support the overall Resort’s overarching objectives and drive business performance, is highly valued

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.