Senior Executive (Business Development & Marketing Communications)

ATT SYSTEMS (S'PORE) PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading technology solutions provider in Singapore is looking for a Senior Executive (Business Development & Marketing Communications) to drive regional growth and enhance brand visibility. The role requires expertise in SEO, SEM, and hands-on experience in B2B and B2C marketing. The ideal candidate will support market expansion and develop strategic communication initiatives. This position offers a dynamic opportunity to work in a fast-paced environment.

Qualifications

• Minimum 3 to 5 years of relevant experience in marketing, communications, or business development.
• Proven experience in SEO, SEM, and executing marketing campaigns across B2B and B2C sectors.
• Exceptional written and verbal communication skills in English and Mandarin.

Responsibilities

• Collaborate with cross-functional teams to identify new business opportunities.
• Plan and execute integrated marketing campaigns to enhance brand awareness.
• Foster relationships with external partners and media to strengthen brand visibility.

Skills

SEO

SEM

CMS platforms

CRM tools

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or related discipline

Tools

WordPress

Salesforce

HubSpot

Job description

ATT Group of companies is a leading solutions provider of customised, technologically advanced solutions and products that meet the needs of businesses across industries in Singapore, Australia, India, The Philippines and Vietnam. Established in 1998 in Singapore, ATT Systems has over two decades of experience in developing and introducing innovative solutions in Digital Solutions and Services, Enterprise IT Solutions, Integrated Security Management Solutions, and Traffic Management Solutions.

We are looking for a dynamic and results-oriented Senior Executive (Business Development & Marketing Communications) to drive regional business growth and enhance brand visibility through strategic marketing and communication initiatives. This position will play a pivotal part in supporting market expansion, strengthening stakeholder engagement, and aligning communication strategies with corporate goals. The ideal candidate will bring expertise across SEO, SEM, CMS, CRM, and have hands‑on experience in both B2B and B2C marketing environments.

Key Responsibilities

Business Development & Market Expansion

• Collaborate with cross-functional teams to identify and support new business opportunities across regional markets.
• Contribute to the development and execution of market entry strategies, including competitor analysis, digital outreach, and localized marketing initiatives.
• Support lead generation and partnership‑building activities to expand the company’s regional footprint.

Marketing & Brand Strategy

• Plan and execute integrated, multi-channel marketing campaigns (digital, social, web, and offline) to enhance brand awareness and customer engagement.
• Optimize website content and landing pages for SEO while managing paid digital campaigns (SEM) to maximize conversions and leads.
• Analyze campaign performance using CRM and CMS tools, leveraging data‑driven insights to refine targeting and achieve marketing KPIs.

Stakeholder & Media Relations

• Support investor relations and media engagement efforts to uphold a strong corporate reputation.
• Develop compelling press releases, corporate statements, and media materials aligned with brand positioning and key business messages.
• Foster relationships with external partners, investors, and media to strengthen brand credibility and visibility.

Strategic Communications & Internal Alignment

• Ensure consistency and alignment in internal and external communications with overall corporate objectives.
• Partner with senior management to craft and disseminate strategic messages across departments and external channels.
• Work closely with HR and regional teams to enhance employer branding and internal engagement initiatives.
• Support internal communication campaigns that promote company culture, employee engagement, and brand advocacy.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Minimum 3 to 5 years of relevant experience in marketing, communications, or business development.
• Proven experience in SEO, SEM, and executing marketing campaigns across B2B and B2C sectors.
• Proficiency with CMS platforms (e.g., WordPress, Sitecore) and CRM tools (e.g., Salesforce, HubSpot).
• Exceptional written and verbal communication skills in English and Mandarin.
• Strong project management skills, attention to detail, and the ability to handle multiple priorities effectively.
• Self‑motivated, agile, and comfortable working independently in a dynamic, fast‑paced environment.