Senior Email Strategist

Palo Alto Networks; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Palo Alto Networks seeks a Senior Manager, Lifecycle Strategy for JAPAC to architect end-to-end nurture programs across Japan, Asia Pacific and Greater China. Move beyond batch-and-blast email to journey-aligned communications that drive pipeline and revenue.

Lead multi-touch flows, collaborate with Global and Geo teams, and partner with Email Ops to ensure flawless execution and segmentation. Bring 10+ years in B2B email marketing and mastery of Marketo and Salesforce.

Qualifications

• 10+ years in B2B Email Marketing or Lifecycle Strategy
• Experience with JAPAC multi-language markets
• Strong analytical and data-driven mindset

Responsibilities

• Full-Funnel Nurture Orchestration: Architect end-to-end JAPAC nurture strategy with multi-touch flows aligned to the customer journey.
• Business-First Performance & Impact: Drive pipeline contribution and lead score acceleration with data‑driven insights.
• Operational Excellence & Zero-Defect Execution: Ensure flawless calendarization, tested links, correct assets, and precise segmentation.
• Cross-Channel Intent Synergy: Collaborate with Paid Media to synchronize email and paid strategies.
• Global & Geo Synchronization: Align with Global/Geo teams and provide JAPAC perspective for future assets.
• Relentless Testing & Innovation: Run an AB testing roadmap to find scalable gains.
• Automation for the Future: Lead AI and automation efforts for predictive send-time and personalization.

Skills

B2B Email Marketing

Lifecycle Strategy

Multi-language Campaigns

Data-driven thinking

Customer-first mindset

Tools

Marketo

Salesforce

6Sense

Demandbase

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

The Mission

We are looking for a Master Weaver of lifecycle narratives to architect the end-to-end nurture strategy across JAPAC. At Palo Alto Networks, email is the backbone of our customer journey, and we need a Senior Strategist who can move beyond "batch and blast" to design sophisticated, journey-aligned communications. You are the connective tissue between our global lifecycle vision and the diverse regional market realities of Japan, Asia Pacific, and Greater China, ensuring every touchpoint is an intentional step toward protecting our digital way of life.

The Impact

As a Senior Manager, you aren't just sending emails; you are driving business impact. You will be expected to look past leading indicators like clicks and opens to focus on pipeline velocity and revenue. You will hold the line on a customer-first experience, ensuring that every nurture stream is designed to dial up lead scores and nudge prospects lower down the purchase path through high-value, relevant engagement.

Core Responsibilities

• Full-Funnel Nurture Orchestration: Architect and own the end-to-end JAPAC nurture strategy. You will design sophisticated, multi-touch flows that are perfectly aligned with the customer user journey. Your goal is to move prospects from awareness to decision by delivering content that addresses specific pain points at exactly the right time, effectively nudging them toward sales readiness across a diverse set of markets.

• Business-First Performance & Impact: You are accountable for business outcomes, not just vanity metrics. While you monitor clicks, you prioritize pipeline contribution and lead score acceleration. You will relentlessly interrogate your data to prove how your email strategy is shortening the sales cycle and increasing the lifetime value of our JAPAC accounts.

• Operational Excellence & Zero-Defect Execution: Partner closely with the Email Operations team to ensure flawless calendarization and send precision. You are responsible for the pristine integrity of your campaigns, including thoroughly tested links, correct asset rendering, and high-fidelity segmentation. You maintain a relentless focus on the details to ensure a professional, seamless experience for every recipient.

• Cross-Channel Intent Synergy: Partner with the Paid Media team to leverage first‑party audience intelligence. You will design intent flows that move to and fro between email and paid channels, using behavioral signals from one to optimize the other. This ensures a persistent, unified narrative for the prospect across the entire digital ecosystem.

• Global & Geo Synchronization: Maintain constant sync with Global and Regional Geo teams to stay abreast of new content and influence future builds. You aren't just a consumer of content; you are a contributor. You will provide the JAPAC POV to the Integrated Campaigns and Product teams, ensuring that future assets are purpose-built to perform in our varied regional markets.

• Relentless Testing & Innovation: Drive a culture of constant experimentation without being distracted by shiny objects. You will implement a rigorous A/B/n testing roadmap focused on high‑impact variables—subject lines, CTA placement, and content depth to find the 1% gains that scale into massive results. You are disciplined in your approach, focusing on what works rather than what is trendy.

• Automation for the Future: Lead the lean in on AI and automation. You will identify opportunities to automate manual workflows and implement predictive modeling for send‑time optimization and dynamic personalization, freeing up your time to focus on high‑level strategy and disruptive innovation.

Who You Are

• Customer‑First Advocate: You are the guardian of the inbox. You have the professional maturity to hold the line on a high‑quality customer experience, even when faced with competing internal demands. You understand that protecting the customer journey is the only way to drive long‑term impact.

• The Strategic Interrogator: You have an innate curiosity and are never satisfied with baseline performance. You want to know exactly why a journey is fraying and have the data‑literacy to find the solution. You are focused on the why behind the what.

• The Disciplined Operator: You balance big‑picture strategy with a relentless execution mindset. You understand that a brilliant strategy fails without flawless execution, and you take pride in the technical precision of your work—from segmentation logic to link integrity.

What You Bring

• Experience 10+ years in B2B Email Marketing or Lifecycle Strategy, with a specific focus on the complex, multi‑language, and culturally diverse JAPAC landscape.

• Technical Mastery Expert‑level knowledge of Marketo and Salesforce. You understand the plumbing of lead scoring and how to manipulate automation platforms to deliver complex, non‑linear journeys.

• Intent Data Fluency Proven experience using intent platforms (e.g., 6Sense, Demandbase) to trigger email workflows and sync audiences with paid media.

• Analytical Depth Working knowledge of Multi‑Touch Attribution and how to connect email touchpoints to downstream business value.

Qualifications

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail] .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Only Singaporeans