Senior Director, Growth & GTM Transformation

substance; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading technology company in Singapore is seeking a senior leader to design and execute a comprehensive B2C Go-to-Market function. This individual will bridge strategy and execution while influencing key executive decisions. The ideal candidate will have a strong background in consulting and substantial experience in leading commercial transformations across multiple regions. This role is pivotal for the company’s global expansion, requiring a candidate with a global mindset and the ability to lead diverse teams effectively.

Qualifications

• Around 15 years in B2C GTM, commercial, or transformation leadership.
• Experience in technology, telco, media, or digital platform sectors.
• Formerly in consulting (McKinsey, Bain, BCG) in a business leadership role.
• Proven record of building or transforming GTM and commercial frameworks.

Responsibilities

• Design and lead the B2C GTM framework for global products.
• Partner with Product, Marketing, and RevOps to evolve customer experience.
• Lead internal alignment across teams for B2C GTM transformation.

Skills

B2C Go-to-Market strategy

Consulting mindset

Leadership influence

Strong analytical skills

Global mindset

Job description

TheMandate

Ahighgrowthtechnologycompanyisenteringaneweraofglobalexpansion—withoperationsspanningAsiaandtheMiddleEastandnowscalingtheirfootprinttoothercontinents.Tosupportthistransformation,weareseekingaseniorleaderwhocanbridgestrategyandexecution,consultingstructureandcommercialreality.

Thisrolecarriestheaccountabilityofbuildingafull suiteglobalB2CGTMfunction—fromblueprinttoexecution—andwilldirectlyinfluenceexecutivedecisionsacrossbrand,marketentry,andperformance.

Thisrolealsoservesasasuccessorpipelineassuchitisonlydesignedforaleaderwhocombinesstrategicclarity,gravityandreadiness,highlevelofthoughtleadership,commercialdepth,andtheabilitytoinfluenceC-suitestakeholders.

1.B2CGo-to-Market

• DesignandleadthecompleteB2CGTMframeworkforthecompany’sglobalproducts—buildingvaluepropositionsthatresonateacrossmultipleconsumermarkets.
• Definehowbrand,product,andperformancemarketingintersecttocreatecommercialimpact—owningthestrategyfrompropositionthroughexecution.
• Strengthenmarketingperformancemetrics(CPM,CVM,CAC,LTV)andalignwiththecommercialteamsoncustomeracquisitionandretentionstrategies.
• Developscalablemarketentryplaybooksfornewcountries,ensuringspeed,consistency,andlocalizeddifferentiation.
• PartnerwithProduct,Marketing,andRevOpstoevolvethecustomerexperienceandalignpricing,packaging,andcommunicationswithbusinessoutcomes.
• ActastheseniorcommercialvoiceforB2C,translatingdataandmarketsignalsintostrategic,actionableinsights.

2.Consulting&TransformationLeadership

• Bringstructured,consulting-gradethinkingtore-architecthowthecompanyapproachesgrowth.
• Buildframeworks,toolkits,andcase-study-basedapproachesthattranslateintoexecutablecommercialactionplans.
• Serveasthebridgebetweenconsultingdisciplineandoperatorexecution—abletopresenttotheBoardonedayanddeployplaybooksinthemarketthenext.
• LeadinternalalignmentacrossProduct,Technology,Finance,andCommercialtoembedaunifiedoperatingrhythmforB2CGTMtransformation.
• Useevidence-basedmethodologiesandproventransformationcasestudiestoguidedecision-makingandacceleratereadiness.
• Providethoughtleadershiponcommercialtransformation,ensuringthecompanymovesfromabasicB2CGTMmaturitytoagloballyconsistentandhigh-performinggrowthengine.

TheIdealCandidate

• Around 15yearsinB2CGTM,commercial,ortransformationleadershipwithintechnology,telco,media or digitalplatformsectors.
• ConsultingDNA:FormerMcKinsey,Bain,BCG, Big4- TMTpractices,nowoperatinginabusiness-sidecommercialleadershiprole.
• FunctionalStrengths:Valuepropositiondesign,brandarchitecture,performancemarketing,pricingstrategy,partnerenablement,andGTMscalability.
• StrategicDepth:ProvenrecordofbuildingortransformingGTMandcommercialframeworksinhigh-growthortransformation-stageorganizations.
• LeadershipStyle:Structured,calmunderpressure,andabletoinfluencediverseseniorstakeholderswithclarityandlogic.
• ScopeReadiness:Globalmindset—abletooperateacrossmultipletimezonesandbusinesscultures.
• PersonalTraits:Analyticalyetpragmatic;resilientinambiguity;drivesexecutionthroughinfluenceandsystemsthinkingratherthanhierarchy.

WhyThisRoleMatters

Thisrolesitsattheheartofamultimarkettransformation—whereconsultingdisciplinemeetscommercialspeed.It’sdesignedforaseniorleaderwhothrivesoncomplexity,buildsstructurewherenoneexists,andcaninfluencetheC-suitethroughbothlogicanddelivery.You’llshapehowtheorganizationgrowsglobally—notbyinheritingasystem,butbycreatingone.

SuccessinThisRoleLooksLike

• TheB2CGTMfunctionevolvesfrombasictobest-in-class,withmeasurablecommercialimpactacrossmultipleregions.
• Leadershipalignmentachievedacrossmarketing,product,andcommercialteams,enablingfastermarketentry.
• Executivestakeholdersviewthe individualasatrustedstrategicoperator,notafunctionalhead.
• Globallaunchesexecutedwithclarity,consistency,andrepeatability.

At Substance, we believe in genuine connections, not just filling roles. If your profile is a strong match, you’ll hear from us within 1-2 weeks. If not, no empty promises—just know we appreciate your interest, and we’ll keep you in mind for future opportunities where you can truly make an impact. Our focus is on building meaningful partnerships, so when the right role comes along, we’ll be ready to make it count.

Getsubstance.co Pte. Ltd. | EA License No: 24C2398