Senior / Digital Marketing Specialist, Southeast Asia & Australia

Fendi; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury fashion brand is seeking a Senior Digital Marketing Specialist in Singapore to enhance their digital presence and drive e-commerce traffic. The ideal candidate will develop effective digital strategies, monitor campaign performance, and manage content across social media platforms. Candidates should have a Bachelor's degree and at least 3 years of experience in digital marketing, preferably in luxury retail.

Qualifications

• 3 years of related experience in digital marketing or e-commerce in retail industry.
• Previous experience in luxury brands handling SEA & AU markets.
• Proven track record in driving performance campaigns for e-commerce.

Responsibilities

• Work closely with agencies to optimize ad campaigns across Google and Meta.
• Monitor and analyze campaign performance for insights.
• Develop digital action plans for SEA and AU markets.

Skills

Digital marketing expertise

Knowledge of Google Ads

Experience with social media platforms

Analytical skills

Communication skills

Education

Bachelor's degree

Tools

Google Analytics

Facebook Ads

Instagram

TikTok

Job description

Overview

Position
Reporting directly to Assistant Marketing and Communications Manager, Southeast Asia and Australia, the Senior Digital Marketing Specialist builds and maximizes the FENDI brand presence in the digital field to drive traffic to the Fendi online business and retail network.

This position calls for a digital marketing advocate who can develop strong and sound digital communications strategies vs competitors. As a key contributor to the success of the fast-growing Fendi business, the ideal candidate is someone digital savvy who can articulate and execute a strategy for paid marketing efforts which include both performance and branding campaigns, accelerating Fendi’s growth, visibility and innovation within digital channels.

Responsibilities

Main Responsibilities

• Digital Marketing

• Work closely with agencies to develop seasonal campaign briefs with the aim of optimizing ad campaigns and maximizing ROIs across multiple platforms including Google and Meta
• Plan and maintain digital marketing calendar aligning with the marketing and communication calendar
• Work closely with agencies to develop seasonal campaign briefs with the aim of optimizing ad campaigns and maximizing ROIs across multiple platforms including Google and Meta
• Monitor and analyze campaign performance to provide insights and recommendations for future campaign planning and KPIs setting
• Proactively monitor competitors’ campaigns
• Plan and execute digital content on owned social media platform
• Prepare regular and ad-hoc social media reports
• Manage the performance campaigns to drive and support the eCommerce business

• Digital Innovation and Content Management

• Keep up with industry trends and on-going innovation to explore opportunities on digital and social media platforms.
• Develop digital action plans to capture consumers; tourists, and locals residing within SEA and AU markets.

Qualifications

• Bachelor’s degree
• 3 years of related experience in digital marketing or e-commerce in retail industry
• Previous experience in luxury brands handling the diverse SEA & AU markets and e-commerce capability a plus
• Strong knowledge of digital marketing tools and platforms including Google, Facebook, Instagram and TikTok
• Proven track record in driving performance campaigns for e-commerce
• Good team player with a positive outlook
• Strong communication, interpersonal and project completion dedication
• Self-motivated, results-oriented, performance driven and able to work under pressure with tight deadlines
• Able to work independently and collaboratively with cross functional teams