Senior Digital Marketing (Operations)

THE PEOPLE LAB PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A dynamic marketing agency in Singapore is seeking a Digital Marketing Manager to develop and implement marketing strategies. You will be responsible for managing campaigns across multiple channels and ensuring alignment with business objectives. The ideal candidate has 3-5 years of experience in digital marketing, strong analytical skills, and is able to communicate in Chinese. Competitive compensation and opportunities for professional development await.

Qualifications

• Minimum 3 to 5 years of experience in digital marketing operations.
• Strong analytical skills to interpret metrics.
• Ability to manage multiple projects and lead initiatives.

Responsibilities

• Develop and implement digital marketing strategies.
• Support client account management for timely campaign delivery.
• Monitor KPIs and analyze campaign data for insights.

Skills

Digital marketing operations

Analytical skills

Project management

Communication skills

Chinese language proficiency

Tools

Google Ads

Facebook Ads

TikTok Ads

Job description

Responsibilities:

• Develop and implement digital marketing strategies, set goals, and align with overall business objectives
• Support the management of client accounts, ensuring campaigns are delivered on time and aligned with goals
• Monitor key performance indicators (KPIs), analyze campaign data, and provide insights and recommendations for optimisation
• Oversee the execution of digital marketing campaigns across channels such as social media, email, and search (SEO/SEM)
• Work with internal teams to ensure seamless execution of marketing initiatives
• Prepare regular and ad-hoc reports on campaign performance, insights, and results for management and stakeholders

Requirements:

• Minimum 3 to 5 years of experience in digital marketing operations
• Strong analytical skills to interpret metrics, and make data-driven decisions.
• Proficient in Google Ads, Facebook Ads, TikTok Ads, and other digital advertising platforms
• Ability to manage multiple projects, lead initiatives, and drive decisions across teams
• Able break down complex problems, work through challenges, and lead toward solutions
• Excellent communication and coordination skills
• Able to communicate in Chinese due to Chinese speaking clients

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