Senior Digital Marketing Lead - Strategy & Storytelling

Income Insurance Limited; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A leading insurance company in Singapore is looking for a Digital Marketing Specialist to lead impactful campaigns that elevate brand storytelling and engage communities. The ideal candidate will have 4-6 years of experience in digital marketing, with a proven track record in campaign execution and stakeholder management. This role includes strategic oversight of digital initiatives and robust community engagement, making it essential for driving brand reputation and customer loyalty.

Qualifications

• 4-6 years of experience in digital marketing or brand management.
• Experience in planning and executing multi-channel campaigns.
• Capability to manage budgets and cross-functional teams.

Responsibilities

• Develop overarching digital campaign strategies aligned with business KPIs.
• Spearhead campaign ideation and storytelling.
• Leverage social listening for insights and manage customer queries.

Skills

Digital marketing expertise

Stakeholder management

Campaign planning

Social media management

Content development

Job description

A leading insurance company in Singapore is looking for a Digital Marketing Specialist to lead impactful campaigns that elevate brand storytelling and engage communities. The ideal candidate will have 4-6 years of experience in digital marketing, with a proven track record in campaign execution and stakeholder management. This role includes strategic oversight of digital initiatives and robust community engagement, making it essential for driving brand reputation and customer loyalty.