Senior Digital Marketing Executive ( Hybrid arrangement)

Good Job Creations; Singapore; On-site; SGD 50,000 - 65,000; Full time

Job summary

A leading digital marketing firm in Singapore is looking for a Digital Marketing Specialist to drive e-commerce and digital performance campaigns. The ideal candidate has 3 years of experience, a strong background in paid media, and analytical skills. This role involves collaborating with sales offices and leveraging AI-driven tools to enhance customer experiences and optimize marketing strategies.

Qualifications

• 3 years of hands-on digital marketing experience, ideally in a regional or multi-market role.
• Solid background in paid digital media (search, social, performance).
• Strong analytical and dashboarding skills with the ability to turn data into sharp, actionable recommendations.

Responsibilities

• Drive and optimize e-commerce and digital performance campaigns to improve traffic and ROI.
• Collaborate with sales offices on EC, ensuring competitive positioning.
• Leverage behaviour data and AI-driven targeting to deliver personalized campaigns.

Skills

Digital marketing experience

Paid digital media

Analytical skills

AI-driven marketing tools

Communication skills

Tools

Sitecore

Job description

Responsibilities

• Drive and optimize e-commerce and digital performance campaigns (SEM, SEO, social) to improve traffic, consideration, and ROI.
• Experiment with A/B testing and funnel optimization to improve customer journeys and purchase behaviour.
• Collaborate with sales offices on EC, ensuring competitive positioning against regional rivals.
• Design and execute loyalty programs and engagement initiatives to deepen relationships across the customer lifecycle.
• Leverage behaviour data and AI-driven targeting to deliver personalized campaigns that increase retention and repeat purchases.
• Champion customer-first thinking, ensuring regional marketing strategies nurture long-term brand advocacy.
• Monitor competitor's activities and evaluate owned campaign performance across digital touchpoints with clear, actionable reporting.
• Build and enhance dashboards that empower regional stakeholders with real time insights on acquisition, retention, and conversion effectiveness.
• Pilot AI-driven tools (chatbots, predictive analytics, personalization engines) to elevate campaign efficiency and customer experience.
• Any other ad-hoc assigned.

Requirements

• 3 years of hands‑on digital marketing experience, ideally in a regional or multi‑market role.
• Solid background in paid digital media (search, social, performance).
• Exposure to e‑commerce, marketplaces, loyalty marketing, and personalization.
• Strong analytical and dashboarding skills with the ability to turn data into sharp, actionable recommendations.
• Curiosity and/or experience in AI‑driven marketing tools (automation, chatbots, predictive analytics, personalization engines).
• A proactive, adaptable mindset with strong communication skills to thrive in both virtual and in‑person collaboration.

Advantages

• Knowledge of Sitecore or other CMS/e‑commerce platforms.

We are regret that only shortlisted candidate will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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