Senior Digital Marketing Executive (Digital Platforms)

Zouk Singapore; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading entertainment venue in Singapore is seeking a Senior Digital Marketing Executive to manage and optimize ticketing and table booking platforms, while executing social media advertising and leading the development of a mobile app. The ideal candidate should have at least 3 years of experience in digital marketing, strong creative content skills, and excellent English proficiency.

Qualifications

• Minimum 3 years of managing multiple social media accounts.
• Hands-on experience in content management with ability to deliver creative content.
• Excellent writing and editing skills with a strong command of English.

Responsibilities

• Oversee daily operations of ticketing and table booking platforms.
• Develop and execute email marketing campaigns.
• Conduct keyword research and optimize website content.
• Create and manage targeted social media ad campaigns.
• Lead the project for the Zouk mobile app.
• Prepare monthly reports on digital marketing performance.

Skills

Social media management

Content creation

Analytical skills

Email marketing

SEO

SEM

Mobile app management

Job description

Senior Digital Marketing Executive (Digital Platforms)

The Senior Digital Marketing Executive will be responsible for managing and optimizing our ticketing and table booking platforms, ensuring seamless operations while driving engagement for the various Zouk Group concepts through email marketing, SEO, SEM, and social media advertising. This role will also lead the development and management of the Zouk mobile app, overseeing troubleshooting, activations, and promotions to boost online registrations and in-app revenue.

Responsibilities

1. Ticketing/Table Booking Management: Oversee daily operations of ticketing and table booking platforms ensuring a smooth user experience. Analyze booking data to identify trends and opportunities for improvement.
2. Email Marketing: Develop and execute email marketing campaigns to promote events, offers, and brand engagement. Monitor and analyze campaign performance metrics to optimize future strategies.
3. SEO & SEM: Conduct keyword research and optimize website content to improve organic search visibility. Manage PPC campaigns, analyzing data to maximize ROI and reach.
4. Social Media Advertising: Create and manage targeted social media ad campaigns on platforms such as Meta and TikTok. Collaborate with the creative team to develop engaging & optimized ad content.
5. Mobile App Leadership: Lead the project for the Zouk mobile app, overseeing app management, troubleshooting, and user experience improvements. Plan and execute promotional activities and activations to drive online registrations and in-app purchases.
6. Performance Tracking & Reporting: Prepare monthly reports on digital marketing performance for management & the team to reference.

Qualifications

• Min. 3 years of managing multiple social media accounts (various verticals will be a plus)
• Hands‑on experience in content management, ability to deliver creative content (text, image and video)
• Excellent writing and editing skills; creative storyteller with unwavering attention to detail and a strong command of English