Senior Digital Marketing Executive

Edgeline Planners Pte Ltd; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic interior design company in Singapore is seeking a Senior Digital Marketing Executive to lead their digital initiatives. You will manage campaigns across various platforms and develop creative content to enhance brand presence. The ideal candidate has a degree in Marketing, hands-on experience with social media campaigns, and strong communication skills. Familiarity with analytics tools and the interior design industry is a plus.

Qualifications

• Hands-on experience in running social media campaigns.
• Familiarity with website and marketing analytics tools.
• Strong communication and interpersonal skills.

Responsibilities

• Lead and manage digital campaigns across multiple platforms.
• Develop monthly social media calendars with clear objectives.
• Engage with the community and handle daily social media interactions.
• Use CRM tools for audience growth and relationship building.
• Track and report on campaign performance with actionable insights.
• Stay updated on digital marketing trends and strategies.

Skills

Social media campaign management

Creative content production

CRM tools proficiency

Analytical skills

Communication

Team collaboration

Time management

Education

Degree/Diploma in Marketing, Communications, or related field

Tools

Google Analytics

Adobe Suite

Canva

Job description

Edgeline Planners Pte Ltd is a dynamic interior design and renovation company committed to delivering innovative design solutions. We are seeking a talented and results-driven Senior Digital Marketing Executive to join our team and lead our digital marketing initiatives, helping us grow our brand presence and generate high-quality leads.

Your Key Responsibilities:

• Lead Digital Campaigns: Manage and grow our presence across LinkedIn, Facebook, Instagram, YouTube, TikTok, and other platforms. Create, design, and edit engaging posts that resonate with our audience.
• Plan & Execute Content: Develop monthly social media calendars and run campaigns with clear objectives, KPIs, timelines, and budgets.
• Engage & Nurture Community: Handle daily social media interactions, respond promptly to followers, and turn feedback into opportunities.
• CRM & Audience Growth: Use CRM tools to build awareness, grow followers, and strengthen connections with our audience.
• Innovate & Optimize: Explore new technologies and creative tools to boost campaign efficiency and effectiveness.
• Measure & Report Performance: Track campaign results, analyze ROI and KPIs, and generate actionable insights for continuous improvement.
• Stay Ahead of Trends: Keep up with the latest digital marketing trends, share insights, and recommend innovative strategies to enhance our marketing impact.

What We’re Looking For

• Degree/Diploma in Marketing, Social Media, Communications, or a related field.
• Hands-on experience running social media campaigns (Facebook Ads, Google Ads, SEO/SEM) with a creative flair for producing engaging, customer-attracting posts and campaigns.
• Familiar with website and marketing analytics tools (e.g., Google Analytics).
• Skilled in content development – able to design visuals, short-form videos, and digital assets using popular tools/apps.
• Bonus: Knowledge of Adobe Suite (Premiere Pro, After Effects, Photoshop, Illustrator) and Canva.
• A proactive self-starter who can thrive with minimal supervision and adapt to challenges.
• Strong communication and interpersonal skills with the ability to work across teams.
• Organized and deadline-driven, with solid skills in MS Office (Word, Excel, Outlook, PowerPoint).
• Added advantage: Basic understanding of the Interior Design & Renovation industry.