Senior Digital Marketing Executive

Ma Kuang Chinese Medicine & Research Centre Pte Ltd; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A healthcare marketing firm in Singapore is seeking a Marketing Specialist to develop and implement digital marketing strategies across various channels. The role involves content creation, social media management, and performance analysis of marketing campaigns. Ideal candidates will have experience in digital marketing and the ability to drive brand engagement and sales through effective campaigns.

Qualifications

• Experience in developing integrated marketing strategies.
• Strong knowledge of digital platforms including Google, YouTube, TikTok, Facebook, and Instagram.
• Ability to analyze marketing performance metrics.

Responsibilities

• Develop and implement integrated marketing strategies across various digital platforms.
• Create and manage engaging content for social media.
• Act as a liaison between internal and external parties for campaign execution.
• Set up marketing analytics to evaluate effectiveness of campaigns.
• Support marketing initiatives for new clinic openings.

Job description

Responsibilities

• Strategic Marketing & Campaign Management
  • Develop and implement integrated marketing strategies across digital platforms such as Google, YouTube, TikTok, Facebook and Instagram.
  • Plan and execute multi-channel campaigns, including landing pages, email marketing, content marketing, and remarketing initiatives.
  • Manage paid advertising efforts, including SEM and influencer marketing, aligned with clinic services and seasonal health trends.
  • Maintain brand consistency across all marketing materials and advertising channels.
  • Collaborate with SEO teams to ensure alignment with search strategies and guide website development to optimize user experience and conversions.
• Content Creation & Social Media Management
  • Create, schedule, and manage engaging content for social media platforms (Google, YouTube, TikTok, Facebook & Instagram).
  • Work closely with designers to produce high-quality marketing assets.
  • Draft and publish social media posts, blog articles, and press releases aligned with marketing objectives.
  • Produce and edit videos for campaigns, social media, and events.
• Marketing Campaigns & Promotions
  • Act as a liaison between internal departments and external vendors/partners to ensure smooth and timely campaign execution.
  • Conceptualize and implement promotional activities and marketing activations to drive clinic awareness and sales.
• Reporting & Performance Analysis
  • Set up marketing analytics and tracking tools to evaluate campaign effectiveness.
  • Analyze key performance metrics, report on campaign ROI, and recommend data-driven optimizations.
• Additional Responsibilities
  • Support marketing initiatives for new clinic openings in Singapore.
  • Support public relations efforts, media features, and maintain media relations.
  • Assist with ad hoc marketing duties and contribute to overall brand strategy.